The Future of Marketing: What Every Marketer Should Learn
Is the death knell sounding for marketing jobs across the globe? In a new book on AI, Sam Altman, the CEO of Open AI, has reportedly been quoted as saying: “… 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by […]
Back to School Content: Educate and Engage Your Audience
Summer’s winding down, and that means it’s time for back-to-school preparations! As parents and students gear up for a new academic year, your business has a prime opportunity to provide valuable content and engage your audience. By focusing on educational and informative content tailored to the back-to-school season, you can build brand awareness, foster customer […]
SwaysEast Academy: Your Ticket to Digital Marketing Mastery
Digital marketing is always changing, and to be successful, you need to stay ahead of the game. But it can be hard to figure out how to handle the complexities of content creation, email marketing, scheduling appointments, and managing sales. That’s where SwaysEast comes in. It’s an all-in-one digital marketing suite that will make your […]
The ABCs of Inbound Marketing: A Crash Course
Let’s be honest. The digital marketing landscape is flooded with buzzwords. It’s easy to get lost in a sea of jargon like “SEO,” “SEM,” and “lead generation.” But today, I want to cut through the noise and focus on a strategy that can genuinely transform your business: inbound marketing. Why Inbound? Because It’s About Building […]
Social Media Sizzle: Summer Campaign Ideas
Summer marketing can feel endless with countless strategies to explore, but with the season’s brevity, it’s essential to prioritize. Dive into these high-level tips to kickstart your summer campaigns and make a splash! 1. Get Involved in Local Summer Events Whether your business is large or small, engaging with the community is always beneficial. A […]
Hot Trends in E-commerce: How to Stay Competitive
The e-commerce landscape is a dynamic arena, where trends can transform overnight. To thrive in this competitive environment, businesses must constantly adapt and innovate. With a projected 39% growth in global e-commerce sales by 2027, staying on top of trends is more crucial than ever. In this post, we’ll explore the hottest e-commerce trends and […]
SwaysEast Sales Hub: Heating Up Your Sales Strategy
Welcome to the hottest tool in town—SwaysEast Sales Hub! If you’re looking to take your sales strategy to the next level, look no further. We’re here to help you turn up the heat and achieve those sizzling sales numbers you’ve been dreaming of. Let’s dive into how SwaysEast Sales Hub can transform your approach and […]
Summer Email Marketing Tips: Keep Your Audience Engaged
Summer is here, and while your subscribers might be on vacation, it doesn’t mean you can’t stay connected and drive sales. Seasonal emails can be a powerful tool to keep your audience engaged. Whether you’re looking for email examples, newsletter content ideas, or catchy subject lines, this guide will provide you with everything you need […]
Mid-Year Marketing Analytics: What’s Working and What’s Not
As we approach the midpoint of the year, it’s time for businesses to conduct a comprehensive review of their marketing strategies. Whether you’re a local business in Baton Rouge or operating on a global scale, a mid-year assessment is essential to ensure your marketing efforts remain aligned with your objectives and are yielding the desired […]
Revisiting Your Content Strategy: Mid-Year Adjustments
In the dynamic landscape of digital marketing, a static content strategy is like a ship without a rudder—adrift and vulnerable to the changing currents of audience preferences and industry trends. Just as a business strategy requires regular review and adjustment to stay relevant, so too does your content strategy demand mid-year assessments and fine-tuning. In […]
