What The Best Email Marketing Pros Do (and You Should Too)
Email marketing is only going to get stronger in 2021 and beyond. PPC (pay-per-click) and other paid ads are being unexpectedly banned, social media accounts are being suddenly disabled, and rising ad costs makes it difficult for SMEs (Small and Medium Enterprises) to remain competitive. This will make email lists worth their price in gold […]
BENEFITS OF AN APPOINTMENT SCHEDULER
The new normal is filled with online meetings, events, and seminars. This unprecedented phenomenon has changed the way that we work. With most of our work migrating online, you can attend your meetings from anywhere. It’s easier to set, attend, and customize meetings. You don’t need to deal with traffic or move from one venue to another. […]
Will Email Tracking Remain Relevant in 2021 and Beyond?
Email tracking is the ability to trace and monitor emails after clicking the send button. Email trackers can determine when and where emails are sent, what time and how often an email was opened, or which device was used to open it. A 2017 report by tech firm One More Company (OMC) revealed that more […]
10 Reasons Email Marketing Matters in 2022
“Email is not popular anymore” Who says so? With almost half of the world’s population using email to this day, email is still very popular. In business, school, or in personal matters, email is an essential part of digital communication. Whether you submit a file, write a message, or forward a story — email is a part […]
Email Marketing Conversion Rates: What You Should Know
Email marketing conversion rate refers to the percentage of subscribers who complete the desired action or conversion goal. In many instances, this pertains to whether or not they have bought a product and/or paid for a service (purchase-related). The conversion rate is the metric that helps to evaluate the efficiency and gauge the impact of a particular email campaign. What is a good email marketing conversion rate? […]
A Guide to Email Trackers
In the business of marketing, email is one of the most important channels that can help reach your audience. Email marketing allows businesses to reach customers and help them stay aware of new offerings, promos, discounts, and other services. It is one of the easiest strategies to enact, but it is also the one that is harder […]
7 Best Practices for Using Images in Email Marketing
Email marketing is an amazing way for businesses of any size to communicate with existing audience and reach out to new prospects. The hardest part is getting subscribers to actually read the emails. So, how do you do that? With visuals! Here are the 7 best practices to using images in email to achieve your marketing goals. 1. Use stock images wisely. When combined with a mixture of other types […]
Improve Email Engagement: 7 Ways to Keep Subscribers Interested In Communication With Your Brand
Email engagement is a measure of readers’ response and interaction with emails. Creating emails that recipients are looking forward to receiving and reading can be a challenging task. Let’s look at seven ways to keep subscribers interested in communication with your brand. 1. Create subject lines that generate high open rates Your subject line determines if subscribers will pay attention to your email or leave it unopened in their inbox. At […]
Make Visitors Stick Around A Bit Longer: Ten Tips to Increase Average Session Duration
Average session duration is a Google Analytics metric that pertains to the average amount of time online users spend on a website. A good average session duration, according to statistics, is anything above three minutes. If you want to make your website visitors stick around a bit longer, here are ten tips that will help increase average session duration. 1. Understand target audience […]
Top 10 On-Page SEO Ranking Factors You Need to Know
SEO ranking refers to a website’s position on the search engine results pages (SERPs). On-page SEO is the practice of optimizing content to boost a webpage’s rankings on search engines and to earn organic traffic. This guide will walk you through the top ten on-page SEO ranking factors that can help improve your content authority, traffic, and conversions. 1. E-A-T This acronym stands for Expertise, Authoritativeness, and Trustworthiness. Google and other search […]
