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Email marketing conversion rate refers to the percentage of subscribers who complete the desired action or conversion goal. In many instances, this pertains to whether or not they have bought a product and/or paid for a service (purchase-related). The conversion rate is the metric that helps to evaluate the efficiency and gauge the impact of a particular email campaign. What is a good email marketing conversion rate? […]

In the business of marketing, email is one of the most important channels that can help reach your audience. Email marketing allows businesses to reach customers and help them stay aware of new offerings, promos, discounts, and other services. It is one of the easiest strategies to enact, but it is also the one that is harder […]

Email marketing is an amazing way for businesses of any size to communicate with existing audience and reach out to new prospects. The hardest part is getting subscribers to actually read the emails. So, how do you do that? With visuals! Here are the 7 best practices to using images in email to achieve your marketing goals. 1. Use stock images wisely. When combined with a mixture of other types […]

Email engagement is a measure of readers’ response and interaction with emails. Creating emails that recipients are looking forward to receiving and reading can be a challenging task. Let’s look at seven ways to keep subscribers interested in communication with your brand. 1. Create subject lines that generate high open rates Your subject line determines if subscribers will pay attention to your email or leave it unopened in their inbox. At […]

Average session duration is a Google Analytics metric that pertains to the average amount of time online users spend on a website. A good average session duration, according to statistics, is anything above three minutes. If you want to make your website visitors stick around a bit longer, here are ten tips that will help increase average session duration. 1. Understand target audience […]

SEO ranking refers to a website’s position on the search engine results pages (SERPs). On-page SEO is the practice of optimizing content to boost a webpage’s rankings on search engines and to earn organic traffic. This guide will walk you through the top ten on-page SEO ranking factors that can help improve your content authority, traffic, and conversions. 1. E-A-T This acronym stands for Expertise, Authoritativeness, and Trustworthiness. Google and other search […]