News, Thoughts and Stories

blog banner
Top 10 Content Marketing Mistakes
Content marketing is essential for modern businesses looking to promote their brand and connect with their target audience on the web and across social media platforms. However, despite being a smart investment that can bring rapid growth rate to the organization, that doesn’t mean it’s bulletproof. Seemingly small errors can have big consequences that can […]
Why Content Strategy Is Important
What ‘Content’ Means  Content according to actionable marketer Heidi Cohen is:  “High quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously, content can be expressed using a variety of formats including text, images, video, audio, and/or presentations.”  Social Triggers […]
Key Benefits of Email Marketing Done Right
Email marketing done right can do wonders to any digital marketing strategy. If you’re starting from scratch but ready to commit, it’s crucial to grasp the basics so you can reach your target audience and keep their interest. Email marketing as a way to communicate directly with your target audience can achieve several different goals: […]
Email Marketing 101
Email marketing harnesses the power of email to reach and create meaningful relationships with a target audience. Effective email marketing campaigns are focused and provide relevant information at the right time to convert warm leads into loyal customers. Through email marketing, anyone interested in your products or services can join the mailing list to learn everything they […]
Understanding the Importance of Email Unsubscribe Rates
Email unsubscribe rates are a critical basis for the success of every email campaign and a clear reflection of interest in a company’s products and service offering. This can also be one of the most unpleasant metrics that marketers need to deal with, but there are ways to reduce unsubscribes and keep email lists thriving. […]
Riptide: [NEW] Passwordless Authentication
What is Passwordless Authentication?   Passwordless authentication is a method that verifies users into a system without the need to provide passwords. With this method, users do not need to remember or memorize a knowledge-based secret.    Why is there a need for Passwordless Authentication?   Keeping track of required credentials is a major challenge for many users. Each application has different password complexity requirements, making it difficult for a user to […]