News, Thoughts and Stories

Leverage email design grids to encourage email subscribers to interact with your content.The Inverted Pyramid design, among other email design grids, is an effective layout to entice readers to engage with your content and focus on what’s most important in your email.This design must contain the following: Strong headline Campaign’s key message Attractive imagery and […]

Email Segmentation Definition Email segmentation is a marketing strategy that divides email subscribers into sub-groups or segments based on their shared characteristics, purchasing behavior, and buying history. An in-depth understanding of the common attributes that each segment possesses will help in creating individualized email marketing campaigns that will lead to higher conversion rates. In other […]

A personalized email marketing campaign is the key to faster conversion rates and higher customer engagement. Regardless of your industry, consumers love a personalized email service which can easily translate to a median ROI of 122%.  Don’t be alarmed – email personalization doesn’t refer to spending countless hours writing individual letters to each person on your email list. […]

What is a Buyer Persona? A buyer persona is a fictional but research-based profile of a company’s ideal customers. Businesses usually have several detailed buyer personas as a general representation of their customer base. Creating multiple buyer personas has a two-fold purpose: first, if the end user of your product or service requires approval of […]

Keyword research is the process of recognizing, evaluating, and taking advantage of popular search terms used by online users when searching for products, services, and content from search engines like Google. This is the only way to figure out the language, type of queries, and information that people are typing into search engines. Why is keyword […]

Want to achieve extraordinary results through email marketing? Here are 10 best practices to consider for your next email marketing strategy. 1. Customize email content. One-size-fits-all email marketing campaigns won’t do much to keeping customers interested, engaged, or loyal to your brand. According to DMA, 75% of email revenue comes from personalized content. An eMarketer study also […]