News, Thoughts and Stories

What is Email Marketing?  Email marketing has become an indispensable tool for businesses seeking to effectively reach and engage their target audience. Defined simply as the practice of sending commercial messages to a group of individuals via email, email marketing offers a range of benefits and opportunities for businesses to connect with customers, nurture leads, […]

Traditional Marketing vs. Digital Marketing  In today’s fast-paced and technology-driven world, businesses are increasingly shifting their marketing efforts from traditional methods to digital strategies. While traditional marketing is not technically dead, and certain practices can still apply to present marketing strategies, it’s important to check market trends and adapt to new technologies in order to […]

Time is Money  In today’s fast-paced world, time has become a valuable commodity. Businesses are constantly seeking ways to streamline processes and maximize efficiency. One area where this is particularly crucial is in appointment scheduling and management. While the scheduling process might seem easy and simple enough to execute, keeping track of an overwhelming amount […]

These days, content marketing isn’t just a nice to have, it’s an essential part of any successful marketing campaign. According to eMarketer, 84.5% of US companies with at least 100 employees will use digital content marketing strategies in 2019. According to a study by the Content Marketing Institute, 81% of businesses who document their content […]

Businesses can make well-considered business decisions based on the data they receive from email tracking. Email tracking tools facilitate this by collecting information about open rates, when emails are accessed, and where they are accessed. They also help with the click-throughs on links as well as attachments. With precise data, any business can fine-tune its […]

What are email subject lines for events? Email is one of the most effective marketing tools used by businesses today to communicate with their target audience, especially when it comes to promoting events. Email subject lines for events are the brief lines of text that give a preview of the content of the email and […]