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When it comes to the world of content marketing, audience engagement and ROI is what separates the brilliant ideas from thundering duds and can mean the difference between rising to the top of any industry and lagging behind. With that said, here are the five best content formats to connect to your target readers and drive them to making purchase decisions.     Blog Posts    Let’s start with blog posts. This […]

There’s a reason why inboxes always seem jam-packed; email marketing is 40x more effective than social media channels. The secret behind any successful email marketing campaign is not consistency or frequency but variety. Different types of emails drive engagement and relationships while increasing conversion rates and revenues. Here are the top ten email messages that […]

Thanks to email marketing, individuals and organizations can do wonders. When utilized properly, this marketing channel helps create and nurture lasting, profitable relationships between businesses and customers.   Fast Facts about Email Marketing   In 1978, the first marketing email was sent which resulted in over $10 million in sales of computer hardware. There are […]

Website content plays an integral role at different stages of the marketing funnel. Leverage optimization strategies to increase site discoverable factor, ranking, and conversion rates.   First, here are the 7 content types that contribute to the highest conversion rates.   1.    Website Articles  This is usually the primary content type for reader engagement. To ensure […]

What is an automated scheduling tool?   An automated scheduling tool enables organizations and professionals to manage appointments and bookings. It can be called by many other names such as appointment scheduling software, online scheduling system, meeting scheduler app, and such.   The whole point of an automated scheduling tool is that it makes calendar […]

Tracking and measuring email metrics can improve the effectiveness of email marketing campaigns.   Let’s take a look at the metrics you should be paying attention to in your email marketing efforts. We’ll start with the metrics every email marketer should be tracking, and then we’ll take a look at how to tie certain metrics […]