News, Thoughts and Stories

If your day-to-day organizational operations are highly dependent on client appointments and customer meetings, you need to make sure they are readily available and easily accessible. Using an online appointment scheduler is a smart business investment that can increase your visibility to customers as well as your team’s efficiency in managing client-related activities. In this article, we’ll break down the 9 advantages that an appointment […]

Content is a valuable digital asset to any organization. It represents the identity of the brand, reflects the values of the company, and sets a strong impression for your business. One of the biggest challenges that faces business owners is having readable, engaging, consistent, and findable content. Content management systems (CMS) take the stress out of planning for content creation, delivery, and promotion. The best CMS are usually the simplest ones, having […]

What does the next century have in store for email marketing? Here, five email marketing experts share their epic insights on how our favorite form of communication look will like in 100 years. Insight #1: Email marketing will be the workhorse and driving force behind content. “Email marketing was ignored, under-resourced, and declared uncool (and even dead) during the rise of social media,” according to Chad White, Research Director at Litmus. He […]

When it comes to content marketing, it goes without saying that successful brands are those that invest in a more coordinated, more collaborative, and more cutting-edge approach to keep their fingers on the pulse of an ever-evolving industry. It’s inevitable that things change, and the COVID-19 pandemic has made this even more palpable in monumental lifestyle changes, workplace behavioral […]

“One accurate measurement is worth a thousand expert opinions.” – Grace Brewster Murray Hopper, American naval officer and computer programming pioneer. This oft-quoted business adage confirms that you can’t improve what you can’t measure. While the universality of that statement is debatable, it doesn’t discredit the popularity of email marketing and its uses in today’s competitive business environment. According to Chad S. White, Head of Research at Oracle CX Marketing […]

Even the most visually appealing and feature packed websites tend to lack long-term viability and prominence if the content quality doesn’t put spotlight on the brand or the product/service offerings. Too artistic or unorthodox content may be too difficult to show up at the top of the SERPs (Search Engine Results Pages) for their chosen keywords; on the other hand, too conventional or […]