How to Use Email Marketing to Close More Leads | Riptide

Despite new marketing tools and methods, email lead generation is still the best way to attract new clients. Email marketing ROI is $36 for $1 spent, the highest of any marketing channel. To maximize email lead creation, marketers must create an opt-in list of prospects who expect communication. Your team must then share high-quality content […]

10 Proven Steps for Creating an Effective Email Opt-in Page | RIPTIDE

Email marketing is a powerful tool for businesses to connect with their audiences, nurture leads, and drive conversions. However, the foundation of a successful email marketing campaign lies in building a strong email subscriber list. In order to achieve this, you need a well-crafted email opt-in page that entices visitors to subscribe willingly. In this […]

Unlocking Business Success: The Importance of Email Tracking | RIPTIDE

Unlocking Business Success: The Importance of Email Tracking

Email marketing remains a powerful tool for connecting with your audience and driving meaningful engagement in today’s competitive business landscape. Sending emails blindly without understanding how they resonate with your audience is a shot in the dark. This is where Riptide comes in. Using Riptide’s lightweight email plug-in and comprehensive analysis features, your team can […]

7 Tips for Creating the Best Event Subject Lines

7 Tips for Creating the Best Event Subject Lines

What are email subject lines for events? Email is one of the most effective marketing tools used by businesses today to communicate with their target audience, especially when it comes to promoting events. Email subject lines for events are the brief lines of text that give a preview of the content of the email and […]

How Legal Is It To Track Emails?

How Legal Is It To Track Emails

Tracking emails refers to monitoring opens and clicks. It helps the sender follow up with job candidates, leads, and business partners.  Nowadays, almost everyone prefers to communicate via e-mail. Communication with clients, customers, relatives, and colleagues is fast, efficient, and effective. It is possible, however, to send an important email to someone and the recipient […]

How To Track an Email: Everything You Need to Know

How To Track an Email: Everything You Need to Know

Email tracking is a simple way to keep track of the emails you send and receive. If you’re sending emails on behalf of your business, it’s important to keep an eye on how many people are reading them. You might also want to know what your customers think about what they see in their inboxes—or […]

5 Reasons to Use Riptide

5 Reasons to Use Riptide

It’s happened to all of us: we try to send an email and expect a response or an action – but nothing happens. After a few days, and sometimes, weeks or months on end, you wonder: Did the intended recipients receive it or not? Is it in their spam folder? Did they open my attachments, […]

A Beginner’s Guide to Riptide

A Beginner's Guide to Riptide

“One accurate measurement is worth a thousand expert opinions.” – Grace Brewster Murray Hopper, American naval officer and computer programming pioneer. This oft-quoted business adage confirms that you can’t improve what you can’t measure. While the universality of that statement is debatable, it doesn’t discredit the popularity of email marketing and its uses in today’s competitive business environment. According to Chad S. White, Head of Research at Oracle CX Marketing […]

Will Email Tracking Remain Relevant in 2021 and Beyond?

Email Tracking

Email tracking is the ability to trace and monitor emails after clicking the send button. Email trackers can determine when and where emails are sent, what time and how often an email was opened, or which device was used to open it. A 2017 report by tech firm One More Company (OMC) revealed that more […]