Businesses can make well-considered business decisions based on the data they receive from email tracking. Email tracking tools facilitate this by collecting information about open rates, when emails are accessed, and where they are accessed. They also help with the click-throughs on links as well as attachments. With precise data, any business can fine-tune its […]
Content analysis enables periodic evaluation and measurement of website content quality, highlights successes and failures of all content types, and leads to improved communication with target audience.
Email marketing is still the most effective business communication channel to your target audience. But with almost 300 billion emails sent and received daily worldwide, your email content must stand out in order to illicit the engagement response you’re expecting. There’s a smarter way to do email marketing. Here are the top five mistakes email marketing mistakes to avoid. Using bad sender info “I look […]
Email tracking provides the sender with visibility into who opened the email they sent when it was opened – a few even go so far as to tell the sender where the email was opened. Email tracking is a basic but effective sales and engagement monitoring tool that marketing professionals and salespeople leverage to evaluate the quality and efficiency of email marketing campaigns and lead engagement. How does […]