It’s 2022 and email marketing remains one of the most effective digital marketing strategies. Email should be an extension of your sales funnel — not an obstacle in your way. In fact, we believe email marketing is so easy that you can do it yourself!
If you’re wondering what makes email marketing so effective at driving leads and sales, I’ll tell you: It’s starts with putting together a solid strategy. And if that sounds too easy for you, don’t overthink — just take some time out of your day and start sending out banger emails.
Email marketing is so easy you can do it yourself.
Email marketing doesn’t have to be complicated at all. You just have to make sure your emails are relevant and useful for your customers, something everyone can do (even if they’re not well-versed in the art of writing emails).
Don’t overthink email marketing.
I know it seems like a no-brainer, and a no-brainer is hard to come by in business. But there is one key thing to keep in mind to make sure your email marketing system is working for you: Don’t worry about sending too many emails or bombarding people with daily emails — there’s no such thing!
The average person receives upwards of 100 emails per day, and that number is rising. It’s not a matter of how many people you email; it’s how well you communicate with them, and how timely your content is. The best way to ensure that your contact list grows organically over time is through quality lead-nurturing campaigns which include an automated follow-up process after each contact has been made.
When in doubt, just keep it short.
The best emails are the ones that are clear and concise. If you can’t say what you want to say in one sentence, then it might not be best to send an email at all. It should be easy for someone reading your message to understand what their next step should be or how they can benefit from working with you as a business owner.
This doesn’t mean that every single word needs to fit into one line of text — if there’s too much going on at once (think: too many paragraphs), people won’t get anything out of reading it! Instead of worrying about whether each piece of information will fit on a single line or paragraph, consider asking yourself if this section would feel more comfortable being read aloud by someone else: Is there enough information here? Are there any gaps that could make consumers feel like something is missing? If so, maybe break up some sentences into shorter chunks instead of trying to make everything perfect before sending off copies.
Don’t spend too much time creating the perfect subject line.
Just follow these simple tips and you’re good to go:
- Be short and to the point. The best subject lines are curt and tell people exactly what they’re going to learn from reading the email—and why they should care about it. For example, if you send out an email that announces a new product feature, don’t make it so long that people get bored before getting past the first paragraph.
- Clear up any confusion about what information is included in each message by using keywords throughout its entirety (e.g., “Top 5 Ways to Improve Your Marketing Strategy”). This will help readers find exactly what they need without having to dig through multiple paragraphs or pages looking for key phrases like “marketing strategy” or “content marketing strategy”.
Build a solid relationship with your audience before you send emails.
The best way to grow your email list is by building trust so your customers give you their email addresses. You shouldn’t ask for it, and I don’t recommend asking for it until you’ve establish a relationship with them.
If they feel like they know who you are and like what you’re doing, they’ll trust that if something good comes along (like an offer), they’ll want to hear about it from you. This means that the earlier in the sales cycle they get updates, the better.
Don’t worry about getting people to open your emails — worry about sending great content.
In the end, no matter how good your strategy may be, content will always be king. Follow the tips outlined in this blog to develop your winning email marketing strategy but make sure that your emails are actually good.
Crafting quality content that adds value to your readers is the only way to sustain a lasting, successful email marketing campaign. Remember to put as much effort, if not more, into creating awesome emails as you do in finding the best ways to send them out.
Email Marketing: The #1 Ridiculously Easy Way to Grow Your Business
Email marketing has never been more popular or effective than it is today. This is the number one way of growing your business, and it’s ridiculously easy to do! But only if you know how to use email in your business and have a plan for growing your list of subscribers over time by making sure each new subscriber gets the most value from their first impression of you (i.e., an excellent welcome message).
You can do it yourself and get results. It’s not as complicated as it seems. But if you want to work smarter, email marketing tools like Riptide (link) and Waves (link) from SwaysEast will be your new best friends. These smart tools make sure that your email marketing efforts are as effective as possible so that you can maximize your revenue as you minimize your expenses.
Get started with the SwaysEast Suite of Smart Marketing Tools
If you want to create an incredible email marketing strategy, invest in AI-driven marketing tools. SwaysEast offers a suite of smart digital marketing tools to help brands create innovative solutions and experience their very own AI-digital marketing success stories. Book a FREE APPOINTMENT today.