As we navigate 2025, the vibe in the CMO’s office is one of “measured ambition.” We are all being asked to do more with less, or at the very least, to prove that the “more” we are doing is actually moving the needle. It’s no longer enough to show a pretty slide deck
If marketers ever sit down years from now to name the moment everything changed, 2025 Content Review discussions will likely point to 2025 as the year circled in red ink. It was the year the old marketing funnel finally fell apart—not with a dramatic explosion, but with a slow, undeniable
Customer Journey Mapping is the essential process for visualizing how your audience interacts with your brand, from initial awareness to final conversion. However, a map is only as good as the territory it charts. To move beyond assumptions, marketers need reliable, comprehensive data. This is where the SwaysEast all-in-one platform revolutionizes the process.
The content world is changing fast. For years, teams raced to publish as much as possible, thinking volume would carry them to the top of search results. By 2026, that mindset no longer works. Speed still matters, but it is no longer the main advantage. Quality, credibility, and compliance now
Email marketing still matters. Half of all B2B marketers say it is their strongest channel, which explains why inboxes feel more crowded than ever. That same flood of messages has created a real engagement problem. People skim, skip, or delete without thinking. The only reliable way to break that pattern
For a long time, marketing teams chased the biggest numbers they could find. More followers. More impressions. More celebrity features. That old playbook is losing power fast. What actually works today is not scale, but specific. Brands now want relevance, trust, and influence that feels close. That shift created a
