It’s 5 PM on a Friday. Your coffee’s cold. Your screen is cluttered with browser tabs. And somehow, despite your best efforts, your to-do list has grown longer instead of shorter. You spent the day manually exporting newsletter lists, scheduling social posts one by one, and figuring out which leads
When it comes to digital marketing, email continues to be one of the most powerful channels to connect with your audience. But here’s the truth: sending emails alone doesn’t cut it. What truly drives impact is how your audience engages with them. Think of email engagement metrics as your campaign’s
Why Automated Email Sequences Matter More Than Ever Let’s face it: blasting out generic emails just doesn’t cut it anymore. Inboxes are full, attention spans are short, and customers expect more than one-size-fits-all communication. That’s where automated email sequencing comes in—it’s a smarter, more personal way to stay connected with
Content marketing isn’t just about putting words on a page. It’s about creating meaningful connections with your audience, building trust, and guiding potential customers down the path to conversion. When done right, it can be one of the most cost-effective and rewarding strategies in your marketing toolkit—but avoiding common content
Let’s talk numbers. Email marketing has long been the MVP of digital channels. For every dollar spent, it brings back an average of $36 in return (DMA, 2023). Some brands even push that to $45—especially in eCommerce and B2B. At SwaysEast, we’ve seen it firsthand across dozens of client campaigns. But
There’s a certain rush marketers get when the likes start rolling in. The post is clean, the caption witty, the timing just right. You hit “publish,” refresh your feed, and… boom. Hearts, shares, new followers. It feels like a win. But then you check your dashboard. Traffic? Flat. Conversions? Nada.
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