Why Your Email Metrics Need a Crystal Ball For years, marketers have relied on familiar dashboards: open rates, click-throughs, impressions, and bounces. These metrics tell us what already happened — not what will happen next. That’s the blind spot most marketing teams face. We’ve become excellent at describing performance but
Let’s be honest… the old tricks in Hyper-Personalization in Email marketing don’t work anymore. Slapping someone’s first name in a subject line or tossing out a generic “Hey [First Name], we miss you” just doesn’t cut it. People can spot automation from a mile away. Consumers now expect brands to
The way people search is changing fast. What used to be short, typed queries has evolved into a verbal conversation—with users expecting instant, precise, and helpful answers. As we reach the middle of the decade, Voice Search SEO 2025 highlights how voice search is no longer a novelty for early
In the world of B2B, the digital marketing chaos SwaysEast aims to solve—the struggle with content that doesn’t convert and tools that don’t communicate—is a deeply familiar pain point. SwaysEast already helps streamline complex content creation and client management through platforms like Cabana, but even the most sophisticated content needs
In the world of marketing, managing clients and campaigns can get messy fast—multiple stakeholders, shifting briefs, tight deadlines, and scattered feedback channels. At SwaysEast, we built Cabana to take that pain away. It’s not just a content tool. It’s a client‑campaign command center. Here’s how you can use Cabana to simplify client management and deliver campaigns that hit every
Let’s be honest… Marketing today is a mess. Amid the Top 5 Marketing Challenges what used to be straightforward is now a constant juggling act: emails that no one opens, content that looks good but doesn’t convert, and tools that don’t talk to each other. You’re expected to stay ahead
