Let’s be honest. Most “marketing resolutions” sound good in January and quietly die by March. But 2026 isn’t a normal reset year. It’s a correction year. AI is no longer new. Cookies are officially gone. Search doesn’t look like search anymore. And leadership teams are asking harder questions about what marketing is actually returning to the business. This is the
A few years ago, “omnichannel” felt like a buzzword. Something you put on a slide deck to sound current. In 2025, it’s no longer optional. Customers don’t think in channels anymore—and neither should your brand. Omnichannel Marketing reflects how people actually behave today: they don’t care if they found you on TikTok, opened
If you feel like the digital marketing landscape is shifting beneath your feet, you aren’t imagining it. Marketing in 2026 marks a decisive turning point. As we move into 2026, we’ve officially exited the “experimental” phase of AI. We are no longer just playing with chatbots; we are witnessing a
As we navigate 2025, the vibe in the CMO’s office is one of measured ambition. We are all being asked to do more with less, or at the very least, to prove that the more we are doing is actually moving the needle. Justifying Marketing Spend has become central to
If marketers ever sit down years from now to name the moment everything changed, 2025 Content Review discussions will likely point to 2025 as the year circled in red ink. It was the year the old marketing funnel finally fell apart—not with a dramatic explosion, but with a slow, undeniable
Customer Journey Mapping is the essential process for visualizing how your audience interacts with your brand, from initial awareness to final conversion. However, a map is only as good as the territory it charts. To move beyond assumptions, marketers need reliable, comprehensive data. This is where the SwaysEast all-in-one platform revolutionizes the process.
