Understanding the Importance of Email Unsubscribe Rates

Email unsubscribe rates

Email unsubscribe rates are a critical basis for the success of every email campaign and a clear reflection of interest in a company‚Äôs products and service offering. This can also be one of the most unpleasant metrics that marketers need to deal with, but there are ways to reduce unsubscribes and keep email lists thriving. […]