Comprehensive email analysis

Track and collect critical information about your audience

Riptide is a lightweight email plug-in that helps teams curate personalized content. Blindly guessing which emails capture the attention of your audience is a waste of time and effort. Riptide eliminates that uncertainty by equipping your team with the right analysis tools to maximize potential opportunities to connect with your audience.

understand your audience

See Riptide in action

By using data-driven metrics, Riptide is able to quantify email performance without the use of a CRM or a dedicated email marketing tool. Using simple plug-in integration with your favorite email provider, Riptide takes the wheel, giving you insights into your audience’s behavior.

Information you want, in the palm of your hand

consolidate all email tracking metrics into a single platform

real-time analytics

Comprehensive dashboard

With Riptide, all important email metrics are displayed in the easy-to-read email metrics dashboard. See exactly where and when your audience is engaging with your content.

diverse set of reports

In-depth statistics

See precisely how your audience is interacting with your email through beautiful graphs that suit your organization’s needs. Discover new ways to measure success in email marketing performance.

cross-email integration

Compatible with Outlook

Track emails regardless of the email provider your audience uses. Currently supports Outlook with Gmail support to be added in the near future.

How it works

detailed email tracking for everyone

Using Gmail or Microsoft Outlook, compose an email that you want to track and gain analytics on through Riptide. You can track any email regardless of the email service provider your email recipient is using.  

Ensure that the Riptide plugin is turned on and enabled for the email that you’re about to send. This will help you track important data information from your recipient/s. 

After sending the email with the Riptide plugin enabled, you can view in-depth analytics and status updates of tracked emails over at the Riptide dashboard. Through its intuitive interface, you are able to filter through individual emails, or view them in bulk at a time.

Behind the scenes

data-driven technologies at work

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Hour Heatmap

Riptide lets you know the optimal time to send emails to maximize conversions and click-through rates.

Devices Used

Obtain a detailed summary of the different devices your audience are using through Riptide, and ensure that your marketing content is tailored to them.

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Browsers

Know which browsers your audience is using with Riptide to make sure your marketing content is compatible and optimized.

Latest blogs and news

Stay up to date with relevant news, tips, and insights about email marketing

Passwordless Authentication

Riptide: [NEW] Passwordless Authentication

Passwordless authentication is a method that verifies users into a system without the need to provide passwords. With this method, users do not need to remember or memorize a knowledge-based secret.

Why Email Open Rates Matter

Why Email Open Rates Matter

Email open rates refer to the percentage of opened emails and is basis for measuring the effectiveness of email marketing campaigns.

Track emails with ease

Get all the performance statistics you want for email marketing within a single platform and stay up to date with the content that matters to your audience.