Email Marketing Conversion Rates: What You Should Know

Email Marketing Conversion Rates

Email marketing conversion rate refers to the percentage of subscribers who complete the desired action or conversion goal. In many instances, this pertains to whether or not they have bought a product and/or paid for a service (purchase-related). The conversion rate is the metric that helps to evaluate the efficiency and gauge the impact of a particular email campaign. What is a good email marketing conversion rate? […]