The Advanced Guide to Email Marketing
Email marketing is the digital marketing strategy of sending promotional messages to prospects and customers. This refers to email newsletters, lead nurturing emails, transactional emails, sponsorships, and event announcements. Email marketing ROI, according to an eMarketer study, is 122%. That is significantly higher ROI than many other marketing channels like Facebook or Twitter. Consider the following statistics about the value and impact of email: The average email subscriber is worth almost $50. The number […]
