Beyond Vanity Metrics: Turning Marketing Data into Real Business Growth
There’s a certain rush marketers get when the likes start rolling in. The post is clean, the caption witty, the timing just right. You hit “publish,” refresh your feed, and… boom. Hearts, shares, new followers. It feels like a win. But then you check your dashboard. Traffic? Flat. Conversions? Nada. Revenue? Crickets. This is the […]
