Email List Hygiene: Why Cleaning Your List Boosts ROI
Let’s talk numbers. Email marketing has long been the MVP of digital channels. For every dollar spent, it brings back an average of $36 in return (DMA, 2023). Some brands even push that to $45—especially in eCommerce and B2B. At SwaysEast, we’ve seen it firsthand across dozens of client campaigns. But here’s what most brands miss: […]
