Hyper-Personalization in Email: Tactics Beyond the First Name
Let’s be honest… the old tricks in Hyper-Personalization in Email marketing don’t work anymore. Slapping someone’s first name in a subject line or tossing out a generic “Hey [First Name], we miss you” just doesn’t cut it. People can spot automation from a mile away. Consumers now expect brands to actually know them—not as a […]