Predictive Analytics for Marketers: What Can Riptide Reveal?
Why Your Email Metrics Need a Crystal Ball For years, marketers have relied on familiar dashboards: open rates, click-throughs, impressions, and bounces. These metrics tell us what already happened — not what will happen next. That’s the blind spot most marketing teams face. We’ve become excellent at describing performance but not at forecastingit. Without predictive insight, […]