Predictive Analytics for Marketers: What Can Riptide Reveal?

Why Your Email Metrics Need a Crystal Ball  For years, marketers have relied on familiar dashboards: open rates, click-throughs, impressions, and bounces. But with Predictive Analytics for Marketers, we can move beyond what already happened — and start understanding what will happen next. That’s the blind spot most marketing teams face. We’ve become excellent at […]