The Rise of Micro-Influencers: A Smart Marketing ApproachÂ
For a long time, marketing teams chased the biggest numbers they could find. More followers. More impressions. More celebrity features. That old playbook is losing power fast. What actually works today is not scale, but specific. Brands now want relevance, trust, and influence that feels close. That shift created a new center of gravity in digital marketing: the micro influencer. […]