9 Signs You’re a Content Marketing Expert
Do you have what it takes to help your brand continue to put its best digital foot forward in the coming year? According to industry experts, here are 9 signs you’re a content marketing expert who can charm the socks off your readers in 2022. 1. You put your audience first Though it’s tempting to lead with […]
9 Advantages of Having an Appointment Scheduler
If your day-to-day organizational operations are highly dependent on client appointments and customer meetings, you need to make sure they are readily available and easily accessible. Using an online appointment scheduler is a smart business investment that can increase your visibility to customers as well as your team’s efficiency in managing client-related activities. In this article, we’ll break down the 9 advantages that an appointment […]
The Most Innovative Things Happening With Cabana
Content is a valuable digital asset to any organization. It represents the identity of the brand, reflects the values of the company, and sets a strong impression for your business. One of the biggest challenges that faces business owners is having readable, engaging, consistent, and findable content. Content management systems (CMS) take the stress out of planning for content creation, delivery, and promotion. The best CMS are usually the simplest ones, having […]
What Will Email Marketing Be Like in 100 Years?
What does the next century have in store for email marketing? Here, five email marketing experts share their epic insights on how our favorite form of communication look will like in 100 years. Insight #1: Email marketing will be the workhorse and driving force behind content. “Email marketing was ignored, under-resourced, and declared uncool (and even dead) during the rise of social media,” according to Chad White, Research Director at Litmus. He […]
The Top Reasons People Succeed in the Content Marketing Industry
When it comes to content marketing, it goes without saying that successful brands are those that invest in a more coordinated, more collaborative, and more cutting-edge approach to keep their fingers on the pulse of an ever-evolving industry. It’s inevitable that things change, and the COVID-19 pandemic has made this even more palpable in monumental lifestyle changes, workplace behavioral […]
A Beginner’s Guide to Riptide
“One accurate measurement is worth a thousand expert opinions.” – Grace Brewster Murray Hopper, American naval officer and computer programming pioneer. This oft-quoted business adage confirms that you can’t improve what you can’t measure. While the universality of that statement is debatable, it doesn’t discredit the popularity of email marketing and its uses in today’s competitive business environment. According to Chad S. White, Head of Research at Oracle CX Marketing […]
How Successful People Make the Most of Content
Even the most visually appealing and feature packed websites tend to lack long-term viability and prominence if the content quality doesn’t put spotlight on the brand or the product/service offerings. Too artistic or unorthodox content may be too difficult to show up at the top of the SERPs (Search Engine Results Pages) for their chosen keywords; on the other hand, too conventional or […]
The Advanced Guide to Email Marketing
Email marketing is the digital marketing strategy of sending promotional messages to prospects and customers. This refers to email newsletters, lead nurturing emails, transactional emails, sponsorships, and event announcements. Email marketing ROI, according to an eMarketer study, is 122%. That is significantly higher ROI than many other marketing channels like Facebook or Twitter. Consider the following statistics about the value and impact of email: The average email subscriber is worth almost $50. The number […]
Appointment Scheduler: All The Stats, Facts, and Data You’ll Ever Need To Know
The need to reduce no shows from customers has given rise to the appointment scheduling system market especially when a global pandemic and remote work are thrown into the mix. A reliable appointment scheduler tool will enable companies to customize meetings, secure more appointments, and provide better online calendar experience for customers. Here’s everything you need to know about online […]
Getting Tired of Content Creation? 10 Sources of Inspiration That’ll Rekindle Your Love
Content creation is one of the most exciting processes you can get involved within the marketing industry, especially when it’s all about attracting a clearly defined audience and ultimately, driving profitable customer action. But there are moments when the words just can’t seem to make it onto the page. This can be a source of frustration and disappointment. Rest assured, this type of professional […]
