The Advanced Guide to Email Marketing
Email marketing is the digital marketing strategy of sending promotional messages to prospects and customers. This refers to email newsletters, lead nurturing emails, transactional emails, sponsorships, and event announcements. Email marketing ROI, according to an eMarketer study, is 122%. That is significantly higher ROI than many other marketing channels like Facebook or Twitter. Consider the following statistics about the value and impact of email: The average email subscriber is worth almost $50. The number […]
Appointment Scheduler: All The Stats, Facts, and Data You’ll Ever Need To Know
The need to reduce no shows from customers has given rise to the appointment scheduling system market especially when a global pandemic and remote work are thrown into the mix. A reliable appointment scheduler tool will enable companies to customize meetings, secure more appointments, and provide better online calendar experience for customers. Here’s everything you need to know about online […]
Getting Tired of Content Creation? 10 Sources of Inspiration That’ll Rekindle Your Love
Content creation is one of the most exciting processes you can get involved within the marketing industry, especially when it’s all about attracting a clearly defined audience and ultimately, driving profitable customer action. But there are moments when the words just can’t seem to make it onto the page. This can be a source of frustration and disappointment. Rest assured, this type of professional […]
What The Best Email Marketing Pros Do (and You Should Too)
Email marketing is only going to get stronger in 2021 and beyond. PPC (pay-per-click) and other paid ads are being unexpectedly banned, social media accounts are being suddenly disabled, and rising ad costs makes it difficult for SMEs (Small and Medium Enterprises) to remain competitive. This will make email lists worth their price in gold […]
BENEFITS OF AN APPOINTMENT SCHEDULER
The new normal is filled with online meetings, events, and seminars. This unprecedented phenomenon has changed the way that we work. With most of our work migrating online, you can attend your meetings from anywhere. It’s easier to set, attend, and customize meetings. You don’t need to deal with traffic or move from one venue to another. […]
Will Email Tracking Remain Relevant in 2021 and Beyond?
Email tracking is the ability to trace and monitor emails after clicking the send button. Email trackers can determine when and where emails are sent, what time and how often an email was opened, or which device was used to open it. A 2017 report by tech firm One More Company (OMC) revealed that more […]
10 Reasons Email Marketing Matters in 2022
“Email is not popular anymore” Who says so? With almost half of the world’s population using email to this day, email is still very popular. In business, school, or in personal matters, email is an essential part of digital communication. Whether you submit a file, write a message, or forward a story — email is a part […]
Email Marketing Conversion Rates: What You Should Know
Email marketing conversion rate refers to the percentage of subscribers who complete the desired action or conversion goal. In many instances, this pertains to whether or not they have bought a product and/or paid for a service (purchase-related). The conversion rate is the metric that helps to evaluate the efficiency and gauge the impact of a particular email campaign. What is a good email marketing conversion rate? […]
A Guide to Email Trackers
In the business of marketing, email is one of the most important channels that can help reach your audience. Email marketing allows businesses to reach customers and help them stay aware of new offerings, promos, discounts, and other services. It is one of the easiest strategies to enact, but it is also the one that is harder […]
7 Best Practices for Using Images in Email Marketing
Email marketing is an amazing way for businesses of any size to communicate with existing audience and reach out to new prospects. The hardest part is getting subscribers to actually read the emails. So, how do you do that? With visuals! Here are the 7 best practices to using images in email to achieve your marketing goals. 1. Use stock images wisely. When combined with a mixture of other types […]
