How To Outperform Competition With Content Analytics
Content is one of the best business tools available to attract and engage prospects and customers. When done right, it can help you build brand awareness, generate leads, and boost revenue. For these reasons, marketers should focus on constantly creating the best quality content. One way to do this is by harnessing the power of […]
Beginners Guide to Email Tracking and Analytics
Email is one of the most important marketing channels for businesses of any type, size, or scope. Email tracking and analytics are key for gaining meaningful insight into email campaign performance, gaining insight into customer email activities, and fully leveraging email marketing data readily at your disposal. Why is email marketing important? Email marketing is the […]
Best B2B Email Marketing Practices for 2021
1. Use reliable and comprehensive B2B data B2B data drives your email marketing engine. Accurate and all-inclusive B2B data is essential for segmenting target audience, increasing email relevancy, or building active lists. The key to gaining a deeper understanding of your customer base is to use behavioral, demographic, firmographic, and psychographic data. This will help […]
Top 10 Content Marketing Mistakes
Content marketing is essential for modern businesses looking to promote their brand and connect with their target audience on the web and across social media platforms. However, despite being a smart investment that can bring rapid growth rate to the organization, that doesn’t mean it’s bulletproof. Seemingly small errors can have big consequences that can […]
Why Content Strategy Is Important
What ‘Content’ Means Content according to actionable marketer Heidi Cohen is: “High quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously, content can be expressed using a variety of formats including text, images, video, audio, and/or presentations.” Social Triggers […]
Key Benefits of Email Marketing Done Right
Email marketing done right can do wonders to any digital marketing strategy. If you’re starting from scratch but ready to commit, it’s crucial to grasp the basics so you can reach your target audience and keep their interest. Email marketing as a way to communicate directly with your target audience can achieve several different goals: […]
Email Marketing 101
Email marketing harnesses the power of email to reach and create meaningful relationships with a target audience. Effective email marketing campaigns are focused and provide relevant information at the right time to convert warm leads into loyal customers. Through email marketing, anyone interested in your products or services can join the mailing list to learn everything they […]
Understanding the Importance of Email Unsubscribe Rates
Email unsubscribe rates are a critical basis for the success of every email campaign and a clear reflection of interest in a company’s products and service offering. This can also be one of the most unpleasant metrics that marketers need to deal with, but there are ways to reduce unsubscribes and keep email lists thriving. […]
Riptide: [NEW] Passwordless Authentication
Passwordless authentication is a method that verifies users into a system without the need to provide passwords. With this method, users do not need to remember or memorize a knowledge-based secret.
Why Email Open Rates Matter
Email open rates refer to the percentage of opened emails and is basis for measuring the effectiveness of email marketing campaigns.
