Conversion Rate Optimization: Grow with the Season
These days, most marketing teams’ main goal is to get people to visit websites in the hopes that some of them will become qualified leads that sales workers can then close. That’s only half the game, though. Getting more out of traffic and leads that are already there (rather than getting all new traffic) can […]
Spring Cleaning Your Content: A Guide to Content Audits
Ah, the sweet scent of spring is in the air – birds singing, flowers blooming, and the urge to tidy up every nook and cranny. As we embark on our annual decluttering rituals, let’s not forget that our digital spaces could use a good scrubbing too. Yes, I’m talking about giving your website a thorough […]
Valentine’s Day Special: Show Your Customers Some Love
Valentine’s Day is a day dedicated to the love and affection we share with people around us. Talking about spreading love and affection, have you ever thought of celebrating Valentine’s Day with your clients? Valentine’s Day may have passed, but that doesn’t mean the love and appreciation for your customers should end. In fact, it’s […]
Inbound Marketing Strategies That Make Your Audience Swoon
Every day, people are exposed to a huge number of marketing messages and techniques. How can your brand stand out and reach your target audience? Even more, can your marketing make your audience swoon? The answer is inbound marketing, an effective approach that focuses on attracting potential customers by giving them useful information, earning their […]
Customer Relationship Management: Building Lasting Connections
People these days are very sure of themselves, and if a company doesn’t know what a person likes or doesn’t like, that person will gladly switch to a different company to feel like they have a personal relationship. At every step of the customer path, this trend can be seen. Almost half of people don’t […]
Why Your Business Should Love Email Marketing
In the fast-paced world of digital marketing, businesses are often tempted to chase the latest trends, from social media platforms to emerging technologies. However, amidst the ever-evolving landscape, one marketing channel continues to stand the test of time and proves its effectiveness – email marketing. If your business hasn’t been giving email marketing the attention […]
What Will Be the Most Popular Marketing Trends In 2024?
As we wrap up the first month of the year, marketers gain a better grasp of what business will look like for the next year. We invest a lot of time and energy into planning and preparation as 2024 begins so that we can engage with audiences in the greatest possible way and leave a […]
SwaysEast Suite: A Year-End Review and Future Plans
As we’ve wrapped up 2023, it’s the perfect time to reflect on the journey we’ve had with the SwaysEast Suite – the ultimate marketing toolkit that’s been your trusty sidekick throughout the year. Let’s take a moment to dive into a year-end review and share some exciting plans for the future. Why Choose SwaysEast? All-In-One […]
Marketing Automation: Starting the Year Strong
When it came to marketing automation, 2023 was outstanding. The category has grown tremendously in the past two years alone. The marketing automation sector saw a 22% increase in sales to $5.86 billion from 2021 to 2023. By 2030, this amount is projected to more than quadruple, reaching over $13.7 billion. Is there a force […]
Content Marketing Trends for the New Year
Keeping up with the latest trends is crucial for firms in digital marketing to stay ahead of the competition and engage their audience successfully. This in-depth analysis offers a sophisticated picture of the marketing industry as it is right now, including the dominance of video and blogs, lead generation tactics, the social media scene, search […]
