10 best Practices to Manage Content Creation
In the past few years, content has become one of the most essential components of any marketing strategy. It’s not only an important part of your website—it’s also a vital part of your digital strategy for promoting your brand and increasing engagement with customers. Content is king, so it’s essential that you create great copy […]
What is Cabana? Basics, Uses, Features & Questions
Cabana is an online content management solution that allows you to effortlessly manage and validate your content creation. It plans your media campaigns and tracks progress across contributors. At the same time, it gathers content engagement statistics which are used for Artificial Intelligence and Machine Learning to refine and curate the impact of your content. Whether you’re […]
Data-Driven Marketing Best Practices
In the world of Digital Marketing, data-driven marketing has emerged as one of the most important strategies that help marketers reach their desired audience and effectively deliver their message. Data-driven marketing refers to the approach of using customer data to optimize all marketing initiatives, creative assets, and brand communications. The goal is to enhance the […]
How to Create Mobile-Friendly Content
Boost your mobile content ROI by creating mobile-friendly content that engages and converts customers. 1. Keep it simple Simplicity is the key to a mobile-friendly content. Viewers and prospects must be able to get the information they need at first glance. Not every image displayed on a desktop must be seen on a mobile device, and not […]
9 Signs You’re a Content Marketing Expert
Do you have what it takes to help your brand continue to put its best digital foot forward in the coming year? According to industry experts, here are 9 signs you’re a content marketing expert who can charm the socks off your readers in 2022. 1. You put your audience first Though it’s tempting to lead with […]
The Most Innovative Things Happening With Cabana
Content is a valuable digital asset to any organization. It represents the identity of the brand, reflects the values of the company, and sets a strong impression for your business. One of the biggest challenges that faces business owners is having readable, engaging, consistent, and findable content. Content management systems (CMS) take the stress out of planning for content creation, delivery, and promotion. The best CMS are usually the simplest ones, having […]
The Top Reasons People Succeed in the Content Marketing Industry
When it comes to content marketing, it goes without saying that successful brands are those that invest in a more coordinated, more collaborative, and more cutting-edge approach to keep their fingers on the pulse of an ever-evolving industry. It’s inevitable that things change, and the COVID-19 pandemic has made this even more palpable in monumental lifestyle changes, workplace behavioral […]
How Successful People Make the Most of Content
Even the most visually appealing and feature packed websites tend to lack long-term viability and prominence if the content quality doesn’t put spotlight on the brand or the product/service offerings. Too artistic or unorthodox content may be too difficult to show up at the top of the SERPs (Search Engine Results Pages) for their chosen keywords; on the other hand, too conventional or […]
Getting Tired of Content Creation? 10 Sources of Inspiration That’ll Rekindle Your Love
Content creation is one of the most exciting processes you can get involved within the marketing industry, especially when it’s all about attracting a clearly defined audience and ultimately, driving profitable customer action. But there are moments when the words just can’t seem to make it onto the page. This can be a source of frustration and disappointment. Rest assured, this type of professional […]
Make Visitors Stick Around A Bit Longer: Ten Tips to Increase Average Session Duration
Average session duration is a Google Analytics metric that pertains to the average amount of time online users spend on a website. A good average session duration, according to statistics, is anything above three minutes. If you want to make your website visitors stick around a bit longer, here are ten tips that will help increase average session duration. 1. Understand target audience […]