The Most Innovative Things Happening With Cabana
Content is a valuable digital asset to any organization. It represents the identity of the brand, reflects the values of the company, and sets a strong impression for your business. One of the biggest challenges that faces business owners is having readable, engaging, consistent, and findable content. Content management systems (CMS) take the stress out of planning for content creation, delivery, and promotion. The best CMS are usually the simplest ones, having […]
The Top Reasons People Succeed in the Content Marketing Industry
When it comes to content marketing, it goes without saying that successful brands are those that invest in a more coordinated, more collaborative, and more cutting-edge approach to keep their fingers on the pulse of an ever-evolving industry. It’s inevitable that things change, and the COVID-19 pandemic has made this even more palpable in monumental lifestyle changes, workplace behavioral […]
How Successful People Make the Most of Content
Even the most visually appealing and feature packed websites tend to lack long-term viability and prominence if the content quality doesn’t put spotlight on the brand or the product/service offerings. Too artistic or unorthodox content may be too difficult to show up at the top of the SERPs (Search Engine Results Pages) for their chosen keywords; on the other hand, too conventional or […]
Getting Tired of Content Creation? 10 Sources of Inspiration That’ll Rekindle Your Love
Content creation is one of the most exciting processes you can get involved within the marketing industry, especially when it’s all about attracting a clearly defined audience and ultimately, driving profitable customer action. But there are moments when the words just can’t seem to make it onto the page. This can be a source of frustration and disappointment. Rest assured, this type of professional […]
Make Visitors Stick Around A Bit Longer: Ten Tips to Increase Average Session Duration
Average session duration is a Google Analytics metric that pertains to the average amount of time online users spend on a website. A good average session duration, according to statistics, is anything above three minutes. If you want to make your website visitors stick around a bit longer, here are ten tips that will help increase average session duration. 1. Understand target audience […]
Top 10 On-Page SEO Ranking Factors You Need to Know
SEO ranking refers to a website’s position on the search engine results pages (SERPs). On-page SEO is the practice of optimizing content to boost a webpage’s rankings on search engines and to earn organic traffic. This guide will walk you through the top ten on-page SEO ranking factors that can help improve your content authority, traffic, and conversions. 1. E-A-T This acronym stands for Expertise, Authoritativeness, and Trustworthiness. Google and other search […]
How To Outperform Competition With Content Analytics
Content is one of the best business tools available to attract and engage prospects and customers. When done right, it can help you build brand awareness, generate leads, and boost revenue. For these reasons, marketers should focus on constantly creating the best quality content. One way to do this is by harnessing the power of […]
Email Segmentation Best Practices
Email Segmentation Definition Email segmentation is a marketing strategy that divides email subscribers into sub-groups or segments based on their shared characteristics, purchasing behavior, and buying history. An in-depth understanding of the common attributes that each segment possesses will help in creating individualized email marketing campaigns that will lead to higher conversion rates. In other […]
Personalized Emails Can Increase Conversion Rates
A personalized email marketing campaign is the key to faster conversion rates and higher customer engagement. Regardless of your industry, consumers love a personalized email service which can easily translate to a median ROI of 122%. Don’t be alarmed – email personalization doesn’t refer to spending countless hours writing individual letters to each person on your email list. […]
How to Use Your Buyer Persona to Create Targeted Content
What is a Buyer Persona? A buyer persona is a fictional but research-based profile of a company’s ideal customers. Businesses usually have several detailed buyer personas as a general representation of their customer base. Creating multiple buyer personas has a two-fold purpose: first, if the end user of your product or service requires approval of […]
