How To Outperform Competition With Content Analytics
Content is one of the best business tools available to attract and engage prospects and customers. When done right, it can help you build brand awareness, generate leads, and boost revenue. For these reasons, marketers should focus on constantly creating the best quality content. One way to do this is by harnessing the power of […]
Email Segmentation Best Practices
Email Segmentation Definition Email segmentation is a marketing strategy that divides email subscribers into sub-groups or segments based on their shared characteristics, purchasing behavior, and buying history. An in-depth understanding of the common attributes that each segment possesses will help in creating individualized email marketing campaigns that will lead to higher conversion rates. In other […]
Personalized Emails Can Increase Conversion Rates
A personalized email marketing campaign is the key to faster conversion rates and higher customer engagement. Regardless of your industry, consumers love a personalized email service which can easily translate to a median ROI of 122%. Don’t be alarmed – email personalization doesn’t refer to spending countless hours writing individual letters to each person on your email list. […]
How to Use Your Buyer Persona to Create Targeted Content
What is a Buyer Persona? A buyer persona is a fictional but research-based profile of a company’s ideal customers. Businesses usually have several detailed buyer personas as a general representation of their customer base. Creating multiple buyer personas has a two-fold purpose: first, if the end user of your product or service requires approval of […]
What is Keyword Research: The Beginner’s Guide to SEO
Keyword research is the process of recognizing, evaluating, and taking advantage of popular search terms used by online users when searching for products, services, and content from search engines like Google. This is the only way to figure out the language, type of queries, and information that people are typing into search engines. Why is keyword […]
Top 10 Content Marketing Mistakes
Content marketing is essential for modern businesses looking to promote their brand and connect with their target audience on the web and across social media platforms. However, despite being a smart investment that can bring rapid growth rate to the organization, that doesn’t mean it’s bulletproof. Seemingly small errors can have big consequences that can […]
The Best Content Format to Boost Audience Engagement and ROI
When it comes to the world of content marketing, audience engagement and ROI is what separates the brilliant ideas from thundering duds and can mean the difference between rising to the top of any industry and lagging behind. With that said, here are the five best content formats to connect to your target readers and drive them to making purchase decisions. Blog Posts Let’s start with blog posts. This […]
Content Optimization Tips to Increase Conversion Rates
Website content plays an integral role at different stages of the marketing funnel. Leverage optimization strategies to increase site discoverable factor, ranking, and conversion rates. First, here are the 7 content types that contribute to the highest conversion rates. 1. Website Articles This is usually the primary content type for reader engagement. To ensure […]
What You Need to Know About Content Analysis
What is Content Analysis? Content analysis is the process of inspecting, investigating, and analyzing content to determine its strengths, weakness, and potential for improvement. A website content analysis, or content audit looks at all elements from the website (posts, pages, imagery, video, links, and other data) and measures its value and effectiveness based on key […]