Personalized Emails Can Increase Conversion Rates
A personalized email marketing campaign is the key to faster conversion rates and higher customer engagement. Regardless of your industry, consumers love a personalized email service which can easily translate to a median ROI of 122%. Don’t be alarmed – email personalization doesn’t refer to spending countless hours writing individual letters to each person on your email list. […]
How to Use Your Buyer Persona to Create Targeted Content
What is a Buyer Persona? A buyer persona is a fictional but research-based profile of a company’s ideal customers. Businesses usually have several detailed buyer personas as a general representation of their customer base. Creating multiple buyer personas has a two-fold purpose: first, if the end user of your product or service requires approval of […]
What is Keyword Research: The Beginner’s Guide to SEO
Keyword research is the process of recognizing, evaluating, and taking advantage of popular search terms used by online users when searching for products, services, and content from search engines like Google. This is the only way to figure out the language, type of queries, and information that people are typing into search engines. Why is keyword […]
Top 10 Content Marketing Mistakes
Content marketing is essential for modern businesses looking to promote their brand and connect with their target audience on the web and across social media platforms. However, despite being a smart investment that can bring rapid growth rate to the organization, that doesn’t mean it’s bulletproof. Seemingly small errors can have big consequences that can […]
The Best Content Format to Boost Audience Engagement and ROI
The right email type to the right audience sent at the right time remains one of the most effective tools to boost email marketing ROI of businesses across every market.
Content Optimization Tips to Increase Conversion Rates
Website content plays an integral role at different stages of the marketing funnel. Leverage optimization strategies to increase site discoverable factor, ranking, and conversion rates. First, here are the 7 content types that contribute to the highest conversion rates. 1. Website Articles This is usually the primary content type for reader engagement. To ensure […]
What You Need to Know About Content Analysis
Content analysis enables periodic evaluation and measurement of website content quality, highlights successes and failures of all content types, and leads to improved communication with target audience.
