Marketing Budget Allocation: Smart Spending for SMBs
Why Your Marketing Budget Is More Than Just Numbers For many small and medium-sized businesses (SMBs), Marketing Budget Allocation often feels like an afterthought—a line on a spreadsheet that gets filled in only after other costs are covered. But here’s the truth: a marketing budget isn’t just about “spend.” It’s a growth plan. Done right, […]
Time-Saving Marketing: Automate Tasks with SwaysEast Tools
It’s 5 PM on a Friday. Your coffee’s cold. Your screen is cluttered with browser tabs. And somehow, despite your best efforts, your to-do list has grown longer instead of shorter. You spent the day manually exporting newsletter lists, scheduling social posts one by one, and figuring out which leads you forgot to follow up […]
Riptide Reports: Understanding Your Email Engagement Metrics
When it comes to digital marketing, email continues to be one of the most powerful channels to connect with your audience. But here’s the truth: sending emails alone doesn’t cut it. What truly drives impact is how your audience engages with them. Think of email engagement metrics as your campaign’s compass—they help you navigate through […]
The Ultimate Guide to Automated Email Sequencing with Waves
Why Automated Email Sequences Matter More Than Ever Let’s face it: blasting out generic emails just doesn’t cut it anymore. Inboxes are full, attention spans are short, and customers expect more than one-size-fits-all communication. That’s where automated email sequencing comes in—it’s a smarter, more personal way to stay connected with your audience without having to […]
Email List Hygiene: Why Cleaning Your List Boosts ROI
Let’s talk numbers. Email marketing has long been the MVP of digital channels. For every dollar spent, it brings back an average of $36 in return (DMA, 2023). Some brands even push that to $45—especially in eCommerce and B2B. At SwaysEast, we’ve seen it firsthand across dozens of client campaigns. But here’s what most brands miss: […]
Beyond Vanity Metrics: Turning Marketing Data into Real Business Growth
There’s a certain rush marketers get when the likes start rolling in. The post is clean, the caption witty, the timing just right. You hit “publish,” refresh your feed, and… boom. Hearts, shares, new followers. It feels like a win. But then you check your dashboard. Traffic? Flat. Conversions? Nada. Revenue? Crickets. This is the […]
Stop Juggling Calendars: Master Your Schedule with TikiBar
Ever feel like your day is a chaotic game of calendar Tetris? You’re juggling team schedules, client availability, and your own precious pockets of free time. A potential client emails, asking for a meeting. You reply with your available slots. They reply with theirs. Back and forth it goes, a digital dance of “does this […]
Cabana Unleashed: AI Writing Analytics to Perfect Your Content
In the ever-evolving landscape of digital marketing, content remains king. But creating content that truly resonates with your audience, drives engagement, and boosts your search engine ranking is a challenge that requires more than just creativity. It demands a data-driven approach, a deep understanding of your audience, and the ability to optimize every piece of […]
7 Proven Ways to Skyrocket Your Email Open Rates Today
Let’s be honest. Hitting “send” on your email campaign only to watch your open rate crawl to 12% is deflating. You spent time writing, designing, and segmenting—yet your audience barely noticed. So, how do some marketers consistently hit open rates north of 35%… 40%… even 50%? They’re not lucky. They’re strategic. Whether you’re running a […]
Google Ads vs. Facebook Ads: Where Should You Invest Your Budget?
When it comes to online advertising, Google Ads vs. Facebook Ads dominates the conversation. Both platforms offer powerful tools to reach your audience, generate leads, and drive conversions. But if you’re working with a limited budget — and let’s be honest, most businesses are — choosing the right channel can make or break your campaign. So, the […]