Content Marketing Trends for the New Year

Keeping up with the latest trends is crucial for firms in digital marketing to stay ahead of the competition and engage their audience successfully. This in-depth analysis offers a sophisticated picture of the marketing industry as it is right now, including the dominance of video and blogs, lead generation tactics, the social media scene, search […]

Setting SMART Marketing Goals for 2024

As we wave goodbye to 2023, the world in 2024 is buzzing with fresh challenges and a boatload of competition in the business world. So, how do you sail through these waters? Simple — kickstart your year with a killer marketing strategy. In this article, let’s talk about SMART marketing goals and how you can […]

Planning for a Successful Year Ahead: Setting Your 2024 Marketing Strategy

As 2023 comes to a close, companies are starting to gear up for the new year. 2024 can bring new challenges and an even more competitive field for businesses. It’s better to start mapping out your brand’s game plan for a more successful year. This is where a great marketing strategy comes in. As stated […]

Holiday Marketing Strategies: Capitalize on the Festive Season

I. ‘Tis the Season for Holiday Marketing! The holiday season is not only a time for joy and celebration, but also a lucrative period for businesses looking to boost their sales and connect with customers. Holiday marketing plays a crucial role in tapping into the festive spirit and creating memorable experiences for consumers. In this […]

SwaysEast Updates for 2024: What to Expect

Staying up-to-date with the latest trends is not only useful, but absolutely necessary in the ever-changing world of digital marketing. With the arrival of 2024, SwaysEast, your trusted companion in intelligent marketing, is preparing for some noteworthy enhancements. Let’s take a sneak peek into what’s coming and how these improvements will reshape your digital marketing […]

Year-End Review: Did You Achieve Your Marketing Goals?

A Year-End Review marketing assessment goes beyond just checking Google Analytics for year-over-year (YoY) website traffic or reporting on the success or failure of your company’s objectives and KPIs. The team’s efforts and your marketing initiatives throughout the year come to a head with this.  An annual marketing review should include a synopsis of the […]

10 Best Ways to Thank Your Marketing Team for a Great Year so Far

Tired of the Same Old Thank You? Here are 10 Creative Ways to Show Your Marketing Team Some Love! It’s that time of the year when we need to pause, take a breather, and give a massive shoutout to the real MVPs of your company—your marketing team! But hold up, before you grab that generic […]

Giving Back: How Corporate Social Responsibility Impacts Your Brand

Corporate Social Responsibility (CSR) has become increasingly important in today’s economic climate, as companies are evaluated on more than just their financial performance. Beyond revenue, corporations are being evaluated on their contributions to communities, commitment to environmental sustainability, and ethical standards. This article delves into the 20 ways in which Corporate Social Responsibility (CSR) influences […]

Gratitude in Business: The Power of Saying ‘Thank You’

A simple “thank you” can make all the difference in the corporate world, where innovation and strategy are constantly in the spotlight. When I think back on my own career, I think back to a period when the power of a simple “thank you” became perfectly clear. Back then, I faced skepticism about expressing gratitude […]

Customer Appreciation: Building Relationships That Last

Establishing and keeping solid connections with customers is crucial to the success of any small business.  If you’ve established trust with your client, they’ll be more likely to hire you again and recommend you to others. Companies can save time and money by re-engaging the same talented once they’ve been onboarded once.  When you establish trust […]