The ABCs of Inbound Marketing: A Crash Course
Let’s be honest. The digital marketing landscape is flooded with buzzwords. It’s easy to get lost in a sea of jargon like “SEO,” “SEM,” and “lead generation.” But today, I want to cut through the noise and focus on a strategy that can genuinely transform your business: inbound marketing. Why Inbound? Because It’s About Building […]
Social Media Sizzle: Summer Campaign Ideas
Summer marketing can feel endless with countless strategies to explore, but with the season’s brevity, it’s essential to prioritize. Dive into these high-level tips to kickstart your summer campaigns and make a splash! 1. Get Involved in Local Summer Events Whether your business is large or small, engaging with the community is always beneficial. A […]
Hot Trends in E-commerce: How to Stay Competitive
The e-commerce landscape is a dynamic arena, where trends can transform overnight. To thrive in this competitive environment, businesses must constantly adapt and innovate. With a projected 39% growth in global e-commerce sales by 2027, staying on top of trends is more crucial than ever. In this post, we’ll explore the hottest e-commerce trends and […]
SwaysEast Sales Hub: Heating Up Your Sales Strategy
Welcome to the hottest tool in town—SwaysEast Sales Hub! If you’re looking to take your sales strategy to the next level, look no further. We’re here to help you turn up the heat and achieve those sizzling sales numbers you’ve been dreaming of. Let’s dive into how SwaysEast Sales Hub can transform your approach and […]
Summer Email Marketing Tips: Keep Your Audience Engaged
Summer is here, and while your subscribers might be on vacation, it doesn’t mean you can’t stay connected and drive sales. Seasonal emails can be a powerful tool to keep your audience engaged. Whether you’re looking for email examples, newsletter content ideas, or catchy subject lines, this guide will provide you with everything you need […]
Mid-Year Marketing Analytics: What’s Working and What’s Not
As we approach the midpoint of the year, it’s time for businesses to conduct a comprehensive review of their marketing strategies. Whether you’re a local business in Baton Rouge or operating on a global scale, a mid-year assessment is essential to ensure your marketing efforts remain aligned with your objectives and are yielding the desired […]
Revisiting Your Content Strategy: Mid-Year Adjustments
In the dynamic landscape of digital marketing, a static content strategy is like a ship without a rudder—adrift and vulnerable to the changing currents of audience preferences and industry trends. Just as a business strategy requires regular review and adjustment to stay relevant, so too does your content strategy demand mid-year assessments and fine-tuning. In […]
SwaysEast Suite: Mid-Year Updates and Enhancements
SwaysEast is an all-in-one digital marketing tool suite designed to simplify and enhance your marketing efforts. It features a suite of tools – Cabana, Riptide, TikiBar, Waves, and Surf – each aimed at making your marketing life simpler and more effective. Think of SwaysEast as a digital marketing wizard that centralizes your content creation, scheduling, distribution, lead management, and analytics.
Mid-Year Check-In: Are You Meeting Your Marketing Goals?
As we reach the midpoint of 2023, it’s an ideal time to evaluate your marketing strategy and determine if you’re on track to meet your goals. Reflecting on the objectives you set at the beginning of the year can help you identify what’s working, what needs adjustment, and how to optimize your efforts for the […]
Case Study: Successful Social Media Campaigns
Feeling lost when it comes to social media marketing? Fear not. We’ve curated a list of top-performing social media campaigns to inspire your next move. From leveraging user-generated content to making bold social statements, these campaigns showcase a variety of strategies that yielded impressive results. Dive in to discover what made these campaigns stand out […]
