Year-End Review: Did You Achieve Your Marketing Goals?
A Year-End Review marketing assessment goes beyond just checking Google Analytics for year-over-year (YoY) website traffic or reporting on the success or failure of your company’s objectives and KPIs. The team’s efforts and your marketing initiatives throughout the year come to a head with this. An annual marketing review should include a synopsis of the […]
10 Best Ways to Thank Your Marketing Team for a Great Year so Far
Tired of the Same Old Thank You? Here are 10 Creative Ways to Show Your Marketing Team Some Love! It’s that time of the year when we need to pause, take a breather, and give a massive shoutout to the real MVPs of your company—your marketing team! But hold up, before you grab that generic […]
Giving Back: How Corporate Social Responsibility Impacts Your Brand
Corporate Social Responsibility (CSR) has become increasingly important in today’s economic climate, as companies are evaluated on more than just their financial performance. Beyond revenue, corporations are being evaluated on their contributions to communities, commitment to environmental sustainability, and ethical standards. This article delves into the 20 ways in which Corporate Social Responsibility (CSR) influences […]
Gratitude in Business: The Power of Saying ‘Thank You’
A simple “thank you” can make all the difference in the corporate world, where innovation and strategy are constantly in the spotlight. When I think back on my own career, I think back to a period when the power of a simple “thank you” became perfectly clear. Back then, I faced skepticism about expressing gratitude […]
Customer Appreciation: Building Relationships That Last
Establishing and keeping solid connections with customers is crucial to the success of any small business. If you’ve established trust with your client, they’ll be more likely to hire you again and recommend you to others. Companies can save time and money by re-engaging the same talented once they’ve been onboarded once. When you establish trust […]
Thanksgiving Special: A Look Back on Your Year in Marketing
The end of the year is traditionally a time for introspection, appreciation, and growth. Many of us spend a considerable amount of time in the field of marketing, and this field can be an exceptional educator. So, in the spirit of Thanksgiving, let’s reflect back on 2023’s marketing successes and failures. 1. It was challenging […]
Unlocking the Power of Thought Leadership Content: A Comprehensive Guide and Definition | Cabana
Thought leadership content is widely acknowledged as important, yet its successful implementation is lagging behind. Many companies fail to distinguish themselves from the pack when it comes to thought leadership marketing and content. It’s simple to agree with what others have said, but much more challenging to contribute original thought. You’ll need to set yourself […]
How to Use Email Marketing to Close More Leads | Riptide
Despite new marketing tools and methods, email lead generation is still the best way to attract new clients. Email marketing ROI is $36 for $1 spent, the highest of any marketing channel. To maximize email lead creation, marketers must create an opt-in list of prospects who expect communication. Your team must then share high-quality content […]
Fall into Success: Email Marketing Tips for the Autumn Season
As the leaves change and the air turns crisper, it’s time for businesses to embrace the fall season and harness its marketing potential. Fall is a season filled with exciting events and opportunities to connect with your audience. With major holidays like Black Friday on the horizon, your email marketing strategy for the fall months […]
Boosting Efficiency and Growth: The Synergy of Customer and Pipeline Management with Surf
Today, achieving success and long-term growth necessitates a diversified approach. The art of properly managing client relationships and sales funnels is at its heart. Customer Relationship Management (CRM) and pipeline management system integration has developed as a transformational concept. Businesses may streamline their operations, create better collaboration, and drive revenue development by effortlessly integrating these […]