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Valentine’s Day Special: Show Your Customers Some Love 

Valentine’s Day is a day dedicated to the love and affection we share with people around us. Talking about spreading love and affection, have you ever thought of celebrating Valentine’s Day with your clients?  Valentine’s Day may have passed, but that doesn’t mean the love and appreciation for your customers should end. In fact, it’s […]

Inbound Marketing Strategies That Make Your Audience Swoon

Every day, people are exposed to a huge number of marketing messages and techniques. How can your brand stand out and reach your target audience? Even more, can your marketing make your audience swoon?  The answer is inbound marketing, an effective approach that focuses on attracting potential customers by giving them useful information, earning their […]

Customer Relationship Management: Building Lasting Connections 

People these days are very sure of themselves, and if a company doesn’t know what a person likes or doesn’t like, that person will gladly switch to a different company to feel like they have a personal relationship. At every step of the customer path, this trend can be seen. Almost half of people don’t […]

Why Your Business Should Love Email Marketing 

In the fast-paced world of digital marketing, businesses are often tempted to chase the latest trends, from social media platforms to emerging technologies. However, amidst the ever-evolving landscape, one marketing channel continues to stand the test of time and proves its effectiveness – email marketing. If your business hasn’t been giving email marketing the attention […]

What Will Be the Most Popular Marketing Trends In 2024?

As we wrap up the first month of the year, marketers gain a better grasp of what business will look like for the next year. We invest a lot of time and energy into planning and preparation as 2024 begins so that we can engage with audiences in the greatest possible way and leave a […]

SwaysEast Suite: A Year-End Review and Future Plans

As we’ve wrapped up 2023, it’s the perfect time to reflect on the journey we’ve had with the SwaysEast Suite – the ultimate marketing toolkit that’s been your trusty sidekick throughout the year. Let’s take a moment to dive into a year-end review and share some exciting plans for the future. Why Choose SwaysEast? All-In-One […]

Marketing Automation: Starting the Year Strong

When it came to marketing automation, 2023 was outstanding. The category has grown tremendously in the past two years alone.  The marketing automation sector saw a 22% increase in sales to $5.86 billion from 2021 to 2023. By 2030, this amount is projected to more than quadruple, reaching over $13.7 billion.  Is there a force […]

Why Content Strategy Is Important

Why Content Strategy Is Important

What ‘Content’ Means  Content according to actionable marketer Heidi Cohen is:  “High quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously, content can be expressed using a variety of formats including text, images, video, audio, and/or presentations.”  Social Triggers […]