10 Reasons Email Marketing Matters in 2022

“Email is not popular anymore” Who says so?

With almost half of the world’s population using email to this day, email is still very popular. In business, school, or in personal matters, email is an essential part of digital communication. Whether you submit a file, write a message, or forward a story — email is a part of everyday life. This is especially true in the digital world where emails are used as an identification card and are integral for creating accounts on various web pages.

Now, with the ever-increasing use of email for business purposes, email is not going away anytime soon. This is why businesses still tend use email marketing as a key channel for reaching their target audience. Email Marketing is a form of marketing that allows businesses to easily reach a large number of people. It is where business owners can customize and tailor-fit messages to raise brand awareness, promote products, announce promotions, and introduce new services.

Still think that email marketing is not a good fit for your company? Here are 10 reasons Email Marketing is relevant and important to the success of your business.

1. Almost Everyone Has An Email

   Emails have been around for a long time, in fact, for almost 60 years. In that time frame, a lot of people have managed to make one (sometimes even more) email address. By now, more than half of the world’s population is regularly using emails to reach people. In fact, we are sure that your businesses’ target audience is using their emails to communicate.  

2. Assured Engagement

   Email Marketing will always get your engagements. Wherever we are from, we have learned to always do something about our emails. Whether we archive, reply, forward, or delete– we always engage with our emails. Of course, there is a probability that your emails will be ignored or deleted, but there is a much larger possibility that you can catch the attention of your customer.  

3. Email Marketing Expands Brand Awareness

   If you think that you can only generate brand awareness through social media, then you are greatly mistaken. Email Marketing can work just as well as any social media platform if you have the right email message. The simple fact of actually having someone’s email address already means that you are in the first stage of the buyer’s journey: awareness. With the customer already being aware of your brand, you can build upon that interest to stay at the top of their minds. 

4. Reach Your Audience Wherever They Are

   Email Applications are developed for various devices. Most commonly, the email application is downloaded on mobile devices that people carry everywhere. Phones are not just for social media, but for accessing their email accounts because people can easily access and scroll through the messages they receive in their email. This means that your business can reach them wherever they are as long as they have their phones. 

5. Keep Your Customers Informed

   Email Marketing is the best avenue to use if you want your customers to be aware of whatever is going on with your business. Sure, you can blast it on social media… but that tends to be easily swiped away. With emails, your customers are more careful and are more likely to read what you say. Discounts, sales, events, and special days– easily attract your audience by including these in your emails.  

6. Build A Relationship With Your Customers

   Building a good relationship with your customers is one way to keep your brand in their minds. This is effectively done through email marketing. It allows you to create a relationship with your customers that moment you send them the right message. You can ask about their experience with your business, or you can keep them informed with any promo. By speaking directly to your customers, you can get leads, new prospects, or more loyal customers. 

7. Personalize Your Messages

   Email Marketing allows businesses to personalize their messages. You can speak directly to your customer by using their name and customizing the message that they will be given. There are email marketing software that can help you categorize the people that have continuously opened your emails versus those who are new to your business. As you split your email list, you can tailor-fit your messages to suit each category in order to address them better. 

8. Easily Measured

   Nowadays, emails are easily tracked and measured. In Email Marketing, you know every clicked link, every opened email, and even if people have unsubscribed to your newsletter. Businesses can measure the performance of their emails and can adjust their strategies accordingly. This also means that you have an idea of the patterns of your customers and if you have a place in their inbox.  

9. It Gets the Timing Right

   Because Email Marketing is measurable, it also helps get the timing right. You can send emails at the right time to hook your customers with your services or with your products. A sale ending? Use Email Marketing to inform your customers and make them take notice of your message by creating the proper sense of urgency. You can even reach out to your customers whenever it’s their birthday and offer a one-time promo to celebrate their day. 

10. Email Marketing Is Affordable

    Email Marketing is one of the most cost-efficient ways to market your business. With just a small amount, your email messages can easily reach a large number of people. It is also easily done and does not require any complex processes. For small businesses, Email Marketing is the best way to start out your marketing strategy and can save you money that you can spend on other areas. 

Email Marketing will continue to be relevant for years to come. It is effective, easy to execute, inexpensive, and personal. Using Email Marketing allows you to reach more people than any other marketing strategy. This is your opportunity to take advantage of its popularity and use it to make your business more successful.