Businesses can make well-considered business decisions based on the data they receive from email tracking. Email tracking tools facilitate this by collecting information about open rates, when emails are accessed, and where they are accessed. They also help with the click-throughs on links as well as attachments.
With precise data, any business can fine-tune its email marketing to get the best leads and customers. You can reap quite a few benefits from email tracking. In order to get the most out of email marketing, you should be able to leverage it in the best possible way.
Here are our top 6 reasons we could never stop email tracking (and why you shouldn’t either!):
- Email tracking provides insight
Using email tracking, you can better leverage email marketing by refining your mailing list and messaging. A prospect’s email tracking gives you a detailed history of what they’ve done. You can get a pretty good idea of what a prospect is thinking. You can find out what time or day a candidate typically opens their mail, for instance.
That’s a great benefit of email tracking. This gives you an idea of what works and what doesn’t. You could pretty much build a social profile of the prospects. This lets you figure out when to contact candidates. It’s all about making the right move at the right time that determines whether a business succeeds or fails. Email tracking software does just that by giving you context and insight about the recipients. The success or failure of a business is largely determined by it.
- Email tracking gives awesome analytics
With the right kind of analytics, you can optimize results based on open and click-through rates. Data from email analytics can help improve the whole email marketing process. With email analytics, you can improve prospect engagement and earn their loyalty by leveraging the information you have. You can do sophisticated behavioral segmentation and connect with your prospects in a more personalized way. It’s one of the biggest benefits of email tracking.
- Email tracking improved follow ups
Once you have precise mail open rates, you can initiate a targeted follow-up. To obtain leads, you no longer have to rely on luck or chance. This is one of the biggest benefits of email tracking. You can be certain that the people you follow up with will respond positively to your mail. Email tracking drives home the benefits of the whole email marketing process.
- Email tracking saves time
Email tracking saves businesses a great deal of time by optimizing their emailing abilities. Sending follow-up emails to recipients who haven’t opened your first mail is unlikely to get them to do so. Email tracking prevents this from happening, which saves email marketers a lot of time. T
A person who clicks on a link in your mail may be interested in your offering and should be reached out to, which would be a timely move. In today’s highly competitive environment, it’s crucial to be proactive, including reaching out to customers just when they’re ready to buy. A business can make very timely moves thanks to email tracking’s precise analytics.
- Email tracking optimizes your timing
You can plan your mailing schedule by knowing which days of the week are best. Email marketing works best when it’s planned, well-thought-out, and calibrated. Otherwise, it’s just spam that annoys your target audience. Anyone who doubts the benefits of email tracking should think about it. Send marketing emails when people are ready and in a positive frame of mind to receive them. With email tracking software, you can plan follow-up emails with pinpoint accuracy and precision, increasing your chances of growing your business.
- Email tracking improves accuracy
You can improve email accuracy with a data-driven approach to email tracking. There are about 269 billion emails sent and received every day! Almost 40% of these are tracked, which shows how important email tracking is to marketers. Because email tracking improves email accuracy, leading to a huge increase in ROI. Email marketers can profile their prospects in order of priority with every piece of information they have about the recipient, including the device they use to receive the email. Nowadays, email marketers have access to a lot of prospects. Thanks to email tracking, they can leverage email marketing in a major way with the analytical information they have. This is another benefit of email tracking you can’t ignore.
The Future of Email Tracking
Tracking emails is all-pervasive, which makes it a very useful tool. It can give your sales team full control over the sales process. With notifications about reading emails/responses, they will not miss any email from their prospects and will be able to respond to each communication they receive. Any prospective client would like to do business with a company whose sales team is always on top of things.
Email tracking can also analyze your open and click-through rates. You can try out different templates for your prospect emails. By doing this, you’ll be able to determine which works best for you. Try out as many variations as you like until you find the one that works best for you.
The use of email tracking can be a valuable tool in optimizing email marketing campaigns. By using email tracking software, you can monitor customer engagement, evaluate the effectiveness of email marketing campaigns, and hold your employees accountable for email response times.
Tracking emails is a versatile tactic that can benefit multiple areas of your business. You can use email tracking to facilitate email marketing success or incorporate it into your knowledge management system. You can build more effective data-driven campaigns for your brand by leveraging the insights provided by email tracking.
Learn from your emails with Waves
With Waves, you can view data-driven metrics in one place. Analyze engagement statistics for each email and campaign strategy. Analyze performance indicators that drive results and identify areas that need improvement.
If you need more help with your email marketing, take advantage of smart marketing tools. Content marketing is a powerful tool, but it can be difficult to know where and how to start. With so many moving parts, it’s easy to get overwhelmed. But if you approach your content with a comprehensive strategy in mind, the results will speak for themselves—and they may even change how you think about marketing in general!
SwaysEast offers a suite of smart digital marketing tools to help brands create innovative solutions and experience their very own AI digital marketing success stories. Book for a FREE APPOINTMENT today.