Summer marketing can feel endless with countless strategies to explore, but with the season’s brevity, it’s essential to prioritize. Dive into these high-level tips to kickstart your summer campaigns and make a splash!
1. Get Involved in Local Summer Events
Whether your business is large or small, engaging with the community is always beneficial. A local-first approach can help you efficiently implement a seasonal strategy since local summertime events are already in place by your town or city’s organizations.
Tip: Sponsor or participate in a local event to amplify your business exposure. Advertise your involvement through print ads, social media, and email newsletters to maximize reach.
2. Write a Summer Blog Post to Boost SEO
Crafting a summer blog post can be a valuable SEO boost. Think about what your audience might be interested in during summer—like preparing for winter with clearance items or enjoying a family vacation. Target relevant keywords with “summer” to capture seasonal traffic and engage your audience.
3. Try a Summer Email Campaign
Summer-themed email campaigns are perfect for executing initiatives quickly. Swap out your email images or copywriting to reflect summer themes, and experiment with summer-themed CTAs like “Make a Splash” or “Dive in Today.” Schedule multiple emails and A/B test to find your optimal summer email strategy.
4. Use Winter to Make Your Summer Marketing Stand Out
Thinking counterintuitively can set you apart from competitors. Target audiences who might be eager for summer to end by offering promotions on winter equipment or sending out email coupons for use at summer’s end. Switch up your advertising copy to something like “Can’t Wait for The Cold?” to attract winter enthusiasts.
5. Add These 35 Summer Slogans to Your Efforts
Spice up your marketing copy with summer-themed slogans to attract attention. Here are a few to get started:
- Make a splash
- Dive in
- Cool down
- Sweat it out
- Soak it up
- Shell yeah!
- Beachy-keen
- Beach, please!
- Sun of a beach
- Sea you there
- Fun in the sun
- You make us melt
6. Market for Wedding Season
Wedding season, from May to September, is a prime time for summer marketing. Think about how your products or services could benefit wedding guests or engaged couples. Promote custom gifts, rental cars, discounts for newlyweds, or event-related services to capitalize on this audience.
7. Try These 22 Summer Marketing Hashtags
Incorporate fun hashtags to attract summer shoppers:
- #sunsoutbunsout
- #sweetsummertime
- #goodtimesandtanlines
- #summernights
- #funinthesun
- #lifesabeach
- #paradisefound
- #summerselfie
- #summerfun
- #schoolsout
- #shadefordays
- #oceanairsaltyhair
- #vitaminsea
- #lakelife
- #boatlife
- #yeahbuoy
- #aboattime
- #anythingispopsicle
- #shellabrate
- #seastheday
- #poolhairdontcare
8. Schedule Summer-Themed Social Media Posts
Use tools like Sendible to pre-create and schedule your social posts, giving you more time to focus on other marketing areas. Summer-themed posts will keep your audience engaged throughout the season.
9. Temporarily Summer-ize Your Social Accounts
Update your social media cover photos and descriptions with summer-related themes. This quick and cost-effective change can make your account more creative, unique, and memorable.
10. Create a Shareable Summer Playlist
Engage your audience with a shareable summer playlist on a public streaming platform. Include songs that remind you of summer and ask followers to suggest their favorites. Use QR code marketing to make it easy for your audience to find and follow the playlist.
Summer Advertising Ideas
Optimize your summer advertising for maximum impact with these strategies:
11. Try Social Media Advertising
Incorporate paid strategies like Facebook Ads or Snapchat Ads into your summer campaigns. Create summer-themed image ads or short videos to apply across multiple platforms, maximizing your reach.
12. Change Your Display Ads Design to Summer Themes
Refresh your display ads with summer-themed designs. This best practice ensures your ads remain engaging and relevant to your audience.
13. Take Time to Audit Your SEM
Mid-year is perfect for an account audit to ensure you stay on track. Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and adjust your strategies accordingly.
14. A/B Test Your Summer Advertising Copy
Test summer-themed ad copy to find the most effective terms and phrases. Platforms like Google Ads provide detailed metrics to help you optimize your campaigns.
Summer Promotion Ideas
Elevate your summer marketing with these promotional tactics:
15. Offer a Summer Sale
Boost revenue with a summer sale, creating urgency for customers to buy now. Even a small discount can incentivize purchases and move hesitant customers down the sales funnel.
16. Come Out with a Summer-Specific Offering
Get creative with summer-specific promotions. Offer deals inspired by local summer sports or provide freebies with purchases when temperatures reach a certain level.
17. Summer Foods Are a Crowd Pleaser
Incorporate summer foods into your marketing. Share company recipes in newsletters or host a summer cookout at your store to draw in customers and create a festive atmosphere.
18. Run a Summer Contest or Sweepstakes
Engage customers with a contest or sweepstakes. Collect new leads and keep them engaged with an email nurture series, offering coupons or specials to non-winners.
Holidays and Observances for Summer Marketing
Take advantage of summer holidays and unique observances to stand out:
19. National Anti-Boredom Month (July)
Use this month-long observance to market your product or service as a boredom-buster. Highlight how your offerings can save customers from the summer doldrums.
20. 4th of July
Incorporate Independence Day into your summer marketing with sales, branded swag, and event sponsorships. The opportunities are endless, so make it a part of your plan.
21. International Friendship Day (July 30)
Celebrate customers on International Friendship Day with special promotions, social media shoutouts, and referral programs to grow your customer base.
22. Bad Poetry Day (August 18)
Add humor to your marketing with Bad Poetry Day. Post silly poems about your company or products to engage customers and make them smile.
23. Labor Day Marketing
Celebrate Labor Day with promotions and social media posts honoring the American workforce. Offer special discounts or coupons for Labor Day weekend.
24. Back-to-School Marketing
Capitalize on the $26 billion back-to-school industry with targeted promotions. Offer stress-relief classes, home improvement tips, or special deals for families preparing for the new school year.
Final Thoughts
With these summer marketing ideas, you’re equipped to make a splash and keep your business sizzling all season long. Have fun, get creative, and watch your summer campaigns heat up!
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