Understanding the Importance of Email Unsubscribe Rates
Email unsubscribe rates are a critical basis for the success of every email campaign and a clear reflection of interest in a company’s products and service offering. This can also be one of the most unpleasant metrics that marketers need to deal with, but there are ways to reduce unsubscribes and keep email lists thriving. […]
Riptide: [NEW] Passwordless Authentication
Passwordless authentication is a method that verifies users into a system without the need to provide passwords. With this method, users do not need to remember or memorize a knowledge-based secret.
Why Email Open Rates Matter
Email open rates refer to the percentage of opened emails and is basis for measuring the effectiveness of email marketing campaigns.
Managing Business Appointments Like A Pro
There are simple steps that can ensure prospects stay committed to scheduled meetings. Manage business appointments like a pro with these tips and strategies.
What is The True Cost of Scheduling Friction?
Appointment no-shows and reschedules waste valuable time, money, and human capital. With the right tools and strategy in place, businesses benefit from a faster, simpler, and friction-free scheduling process.
2021’s Top Email Marketing Trends
The right email type to the right audience sent at the right time remains one of the most effective tools to boost email marketing ROI of businesses across every market.
The Best Content Format to Boost Audience Engagement and ROI
The right email type to the right audience sent at the right time remains one of the most effective tools to boost email marketing ROI of businesses across every market.
Top 10 Email Styles to Boost Email Marketing ROI
The right email type to the right audience sent at the right time remains one of the most effective tools to boost email marketing ROI of businesses across every market.
Basic Guide to Email Marketing
Thanks to email marketing, individuals and organizations can do wonders. When utilized properly, this marketing channel helps create and nurture lasting, profitable relationships between businesses and customers. Fast Facts about Email Marketing In 1978, the first marketing email was sent which resulted in over $10 million in sales of computer hardware. There are […]
Content Optimization Tips to Increase Conversion Rates
Website content plays an integral role at different stages of the marketing funnel. Leverage optimization strategies to increase site discoverable factor, ranking, and conversion rates. First, here are the 7 content types that contribute to the highest conversion rates. 1. Website Articles This is usually the primary content type for reader engagement. To ensure […]
