A Beginner’s Guide to Riptide
“One accurate measurement is worth a thousand expert opinions.” – Grace Brewster Murray Hopper, American naval officer and computer programming pioneer. This oft-quoted business adage confirms that you can’t improve what you can’t measure. While the universality of that statement is debatable, it doesn’t discredit the popularity of email marketing and its uses in today’s competitive business environment. According to Chad S. White, Head of Research at Oracle CX Marketing […]
Will Email Tracking Remain Relevant in 2021 and Beyond?
Email tracking is the ability to trace and monitor emails after clicking the send button. Email trackers can determine when and where emails are sent, what time and how often an email was opened, or which device was used to open it. A 2017 report by tech firm One More Company (OMC) revealed that more […]
A Guide to Email Trackers
In the business of marketing, email is one of the most important channels that can help reach your audience. Email marketing allows businesses to reach customers and help them stay aware of new offerings, promos, discounts, and other services. It is one of the easiest strategies to enact, but it is also the one that is harder […]
Beginners Guide to Email Tracking and Analytics
Email is one of the most important marketing channels for businesses of any type, size, or scope. Email tracking and analytics are key for gaining meaningful insight into email campaign performance, gaining insight into customer email activities, and fully leveraging email marketing data readily at your disposal. Why is email marketing important? Email marketing is the […]
Best B2B Email Marketing Practices for 2021
1. Use reliable and comprehensive B2B data B2B data drives your email marketing engine. Accurate and all-inclusive B2B data is essential for segmenting target audience, increasing email relevancy, or building active lists. The key to gaining a deeper understanding of your customer base is to use behavioral, demographic, firmographic, and psychographic data. This will help […]
Email Designs That Convert: 5 Conversion-Centered Design Tips For Email Marketers
Leverage email design grids to encourage email subscribers to interact with your content.The Inverted Pyramid design, among other email design grids, is an effective layout to entice readers to engage with your content and focus on what’s most important in your email.This design must contain the following: Strong headline Campaign’s key message Attractive imagery and […]
Email Marketing 101
Email marketing harnesses the power of email to reach and create meaningful relationships with a target audience. Effective email marketing campaigns are focused and provide relevant information at the right time to convert warm leads into loyal customers. Through email marketing, anyone interested in your products or services can join the mailing list to learn everything they […]
Understanding the Importance of Email Unsubscribe Rates
Email unsubscribe rates are a critical basis for the success of every email campaign and a clear reflection of interest in a company’s products and service offering. This can also be one of the most unpleasant metrics that marketers need to deal with, but there are ways to reduce unsubscribes and keep email lists thriving. […]
Riptide: [NEW] Passwordless Authentication
What is Passwordless Authentication? Passwordless authentication is a method that verifies users into a system without the need to provide passwords. With this method, users do not need to remember or memorize a knowledge-based secret. Why is there a need for Passwordless Authentication? Keeping track of required credentials is a major challenge for many users. Each application has different password complexity requirements, making it difficult for a user to […]
Why Email Open Rates Matter
Email open rates refer to the percentage of opened emails and is basis for measuring the effectiveness of email marketing campaigns. When a subscriber receives an email and clicks to read the content, that’s what’s called an ‘open’. Email service providers (ESPs) track this activity to determine how many email recipients opened (or ignored) a […]