2021’s Top Email Marketing Trends
These key email marketing trends are poised to shape email marketing strategy in 2021. We’ve identified the tactics, tools, and technologies that will work and those that are becoming less effective. How Is Email Marketing Used? Nine out of every ten marketers use email for organic content distribution. At least 80% of small and medium-sized businesses […]
Top 10 Email Styles to Boost Email Marketing ROI
There’s a reason why inboxes always seem jam-packed; email marketing is 40x more effective than social media channels. The secret behind any successful email marketing campaign is not consistency or frequency but variety. Different types of emails drive engagement and relationships while increasing conversion rates and revenues. Here are the top ten email messages that […]
Basic Guide to Email Marketing
Thanks to email marketing, individuals and organizations can do wonders. When utilized properly, this marketing channel helps create and nurture lasting, profitable relationships between businesses and customers. Fast Facts about Email Marketing In 1978, the first marketing email was sent which resulted in over $10 million in sales of computer hardware. There are […]
Email Metrics to Track and Measure
Tracking and measuring email metrics can improve the effectiveness of email marketing campaigns. Let’s take a look at the metrics you should be paying attention to in your email marketing efforts. We’ll start with the metrics every email marketer should be tracking, and then we’ll take a look at how to tie certain metrics […]
Introducing Riptide Beta: SwaysEast Rolls Out Riptide Beta Test
SwaysEast, the all-in-one digital marketing automation platform designed for content creation, distribution, and analytics, is in the final development phase of its suite of smart marketing tools: Cabana, Riptide, and Tiki Bar. Now, just one step away from the general release, the company is inviting anyone who wants to participate as beta testers – offering […]