Basic Guide to Email Marketing

Basic Guide to Email Marketing

Thanks to email marketing, individuals and organizations can do wonders. When utilized properly, this marketing channel helps create and nurture lasting, profitable relationships between businesses and customers.   Fast Facts about Email Marketing   In 1978, the first marketing email was sent which resulted in over $10 million in sales of computer hardware. There are […]

Email Metrics to Track and Measure

Email Metrics to Track and Measure

Content analysis enables periodic evaluation and measurement of website content quality, highlights successes and failures of all content types, and leads to improved communication with target audience.

Introducing Riptide Beta: SwaysEast Rolls Out Riptide Beta Test

Introducing Riptide Beta

SwaysEast, the all-in-one digital marketing automation platform designed for content creation, distribution, and analytics, is in the final development phase of its suite of smart marketing tools: Cabana, Riptide, and Tiki Bar. Now, just one step away from the general release, the company is inviting anyone who wants to participate as beta testers – offering […]