7 Things Your Boss Wants You to Know About Content Marketing
These days, content marketing isn’t just a nice to have, it’s an essential part of any successful marketing campaign. According to eMarketer, 84.5% of US companies with at least 100 employees will use digital content marketing strategies in 2019. According to a study by the Content Marketing Institute, 81% of businesses who document their content […]
6 Reasons Email Tracking Is Just Too Hard To Stop
Businesses can make well-considered business decisions based on the data they receive from email tracking. Email tracking tools facilitate this by collecting information about open rates, when emails are accessed, and where they are accessed. They also help with the click-throughs on links as well as attachments. With precise data, any business can fine-tune its […]
7 Tips for Creating the Best Event Subject Lines
What are email subject lines for events? Email is one of the most effective marketing tools used by businesses today to communicate with their target audience, especially when it comes to promoting events. Email subject lines for events are the brief lines of text that give a preview of the content of the email and […]
Traditional Marketing vs. Digital Marketing: Which One Is Better?
You can capture the audience’s attention in many ways – though a cleverly placed video in their feed, or an eye-catching billboard on their daily commute. Obtaining people’s attention is one of the most important aspects of marketing in a business. There are two main ways to grab eyeballs – traditional marketing and digital marketing. […]
How Can Online Appointment Scheduling Increase Your Business Growth?
There are some traditional business practices that will never go out of style. A firm handshake, a smile that inspires confidence, and excellent customer service are unbeatable. Yet technology can make genuine human connections easier. That’s why automated appointment scheduling has become so important in today’s business world. How Does Online Appointment Scheduling Work? Appointment […]
Why is Content Marketing So Relevant in Today’s Day and Age?
What is content marketing? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” The different types of content marketing include: Blogs – improve SEO and […]
5 Steps to an Effective Email Marketing Strategy
According to a 2022 Email Statistics Report by the Radicati Group, the total number of business and consumer emails sent and received per day is 347.3 billion in 2023. It is forecasted to continue increasing at over 4% annually, reaching over 392 billion by 2026. The projected growth in email usage parallels the rising number […]
Here’s How Content Marketing Will Evolve In 2023
Marketing and promoting products and services have existed for as long as there have been products. Modern marketing has evolved from print to radio to television to digital in just over 100 years. In a crowded market, how can brands stand out from the competition? To drive brand awareness, loyalty, and ultimately sales, it’s important […]
How to Plan Your Digital Marketing Budget
It’s likely that more of your marketing budget will be allocated to digital marketing with each passing year, whether you follow current trends or use a custom formula. The actual amount of your digital marketing budget will vary based on factors such as business type, size, and industry, but you can optimize spending with these tips and […]
How Legal Is It To Track Emails?
Tracking emails refers to monitoring opens and clicks. It helps the sender follow up with job candidates, leads, and business partners. Nowadays, almost everyone prefers to communicate via e-mail. Communication with clients, customers, relatives, and colleagues is fast, efficient, and effective. It is possible, however, to send an important email to someone and the recipient […]