10 Social Media Tools Every Content Creator Needs
Today’s social media landscape requires a lot more than meets the eye. Posting on social media may seem easy from the outside. However, there’s really a lot of work that needs to go into it when it comes to social media content creation and editing. Luckily, there are countless tools available to help you ace […]
The Importance of Bounce Rate and Click-Through Rate for Content Marketing
Bounce rate and clickthrough rate are two of the most important parameters that website owners need to monitor. The two terms have become synonymous with web development, but many website owners and developers lack a clear understanding of them. In this article, we’ll explore what bounce rate and click-through rate are, why it’s important to […]
5 KPIs Digital Marketers Should Focus On
Different approaches are needed for different goals. However, whether your goal is to increase sales or boost brand awareness, one thing that helps marketers achieve any goal is improving website traffic and engagement. Think about it. The best way to monetize through online ads is to drive visitors to your site. The best way to […]
7 Steps to Developing a Successful Social Media Strategy
Social Media is so simple, yet it can also be difficult without a great strategy in place. In the digital native age, it’s increasingly important to come up with well-thought-out content that matches the platform it’s meant for as well as the audience it’s targeted towards. Follow these 7 steps to develop the best social […]
Everything You Need to Know About Keyword Research
Keyword research should be the basis of any online marketing campaign. This aims to find out what your target audience is searching for and determine what it takes to rank for those keywords. 68% of any online activity starts with a quick Google search. Without knowing what keywords to target, how can you optimize your […]
What is Social Commerce and How Can You Use It?
Social media is now one of the largest and most active marketplaces in the world. It provides a seamless, focused, and direct customer experience where users can easily discover new products and buy them in a few clicks. Selling products directly through social media should never be overlooked. In 2020, the social commerce market was […]
What Is Social Media ROI
The best digital marketers always measure the results of their campaigns. This is how you know if you should continue your strategy or adjust. Digital marketers need to be able to track and calculate their social media ROI (Return on Investment). Social media should be able to drive brand awareness and generate revenue. It should […]
What is a social media strategy?
Simply put, a social media strategy is a document that lays out your social media objectives, the strategies you’ll employ to attain them, and the metrics you’ll use to assess your progress. It isn’t necessary for your strategy to be complicated. What you need is a concise, specific plan with concrete goals. This will assist […]
How to Maximize Marketing Automation
One of the most important aspects of focused marketing is persuading your target audience. But how do you persuade someone you don’t know? AI is the future of digital marketing in the coming year, whether it’s in virtual assistants, predictive consumer segmentation, or smart design for individualized customer experiences. Traditional advertising is less effective than […]
Why You Need to Learn New Digital Marketing Skills
Customers have come to trust internet channels and technology for browsing, gathering information, and making purchases. As a result, brands are in need of marketers with in-demand and transferable digital abilities. Firms around the world are looking for digital expertise to help them stand out from the competition and adopt strategies for the new customer […]