What Are the Most Important Digital Skills and Trends In 2022
Customers have come to trust internet channels and technology for browsing, gathering information, and making purchases. As a result, brands are in need of marketers with in-demand and transferable digital abilities. As a result, firms around the world are looking for digital expertise to help them stand out from the competition and adopt strategies for the new […]
How to Use AI in Digital Marketing
When artificial intelligence (AI) is discussed, people today may think of machines that can communicate with us, such as Alexa or Siri, or grand projects like self-driving cars. These are all extremely exciting and attention-getting, but the reality of AI is that thousands of tools and apps are quietly running behind the scenes, simplifying our lives by […]
How to Develop a Social Media Strategy That Drives Brand Awareness and ROI
For a brand or business, social media marketing is no longer an option. It’s a requirement. It’s where you want to be to engage, influence, and convert with so many demographics engaged across social networks on a worldwide scale. Look at these figures from the Digital 2022: Global Overview Report to discover why. Nearly 60% of the […]
10 SMART Goals For Marketing Teams
Smart marketing is essential for modern business, as we shared in our recent article. What really makes marketing intelligent is SMART goals. If you need some inspiration on setting the best goals for your marketing team, look no further. We’ve listed the top 10 SMART goals for Marketing for you: 1. Introduce new products and […]
5 Reasons to Use Riptide
It’s happened to all of us: we try to send an email and expect a response or an action – but nothing happens. After a few days, and sometimes, weeks or months on end, you wonder: Did the intended recipients receive it or not? Is it in their spam folder? Did they open my attachments, […]
What is Smart Marketing and Why Do You Need It?
Effective SMART goals can help marketing teams better understand their goals, find areas for improvement, and create successful advertising campaigns. By setting SMART goals for your marketing, you may be able to increase your overall revenue and build better customer relationships. This strategy should be used to figure out if it’s the best way for […]
How to Personalize Content for Digital Marketing
Content personalization is the process of customizing various forms of content to specific target audiences based on the information you have about them. Accessible data like location, search queries, purchase history, site visits, or ads clicked on is compared to a set of variables you’ve set up. These include gender, age, the device used, date […]
Data-Driven Marketing Best Practices
In the world of Digital Marketing, data-driven marketing has emerged as one of the most important strategies that help marketers reach their desired audience and effectively deliver their message. Data-driven marketing refers to the approach of using customer data to optimize all marketing initiatives, creative assets, and brand communications. The goal is to enhance the […]
10 Digital Marketing Trends to Watch Out for in 2022
Digital marketing becomes increasingly sophisticated with each passing year. Marketers have to focus on fundamentals like SEO, branding, PPC, and UX; on top of that, they have to juggle content, personalization, and automation as well as emerging social platforms and evolving regulations. As we look ahead to the new year, it is vital to understand […]
Why Data-Driven Marketing Is Crucial In The Economy
Data-driven marketing is the approach of optimizing brand communications based on acquired data through customer interactions and third parties. Data-driven marketers use customer data to predict their motivations, preferences, and future behaviors. Such insight helps develop personalized marketing strategies for the highest possible return on investment (ROI). While taking a data-driven approach to marketing was […]