Simply put, a social media strategy is a document that lays out your social media objectives, the strategies you’ll employ to attain them, and the metrics you’ll use to assess your progress.
It isn’t necessary for your strategy to be complicated. What you need is a concise, specific plan with concrete goals. This will assist you in determining which channels and approaches are effective vs those that are not.
Finally, your social media strategy should increase brand visibility and engagement for your target audience(s) across social media channels.
Select your social media platforms
The question isn’t whether you should be on social media; its which channels are ideal for your company.
Facebook: As one of the most popular and oldest social media sites, Facebook provides a tailored way to interact with prospects and consumers. Many sorts of content work well on this platform, and Facebook Live allows you to communicate with clients via video.
Instagram: The ideal visual platform, Instagram has witnessed massive growth in recent years and continues to be a success with younger people. It’s a fantastic way to promote your items and interact with influencers in order to expand your consumer base. Customers will be able to purchase on the platform with in-app purchasing coming to Instagram soon through shoppable posts.
LinkedIn: LinkedIn is the place to be for B2B enterprises, but it also offers B2C chances. It allows firms to connect both naturally and through sponsored advertising in the B2B arena. Blogs, whitepapers, eBooks, and industry-related information all perform well on this platform.
Twitter: Because Twitter is a real-time network, your material must be current and relevant. It may be a good customer support medium for businesses because it allows for quick responses and hashtags help users find fresh and trending material. It takes practice to use hashtags effectively across social media platforms, so take your time learning how to do so.
TikTok: TikTok is a terrific area for video content because it is one of the fastest-growing social media networks. It’s known for its short-form and funny videos, and it’s rapidly growing as a platform that may be utilized for marketing. You can’t top TikTok for user-generated content, and it’s a terrific venue for influencer partnerships.
YouTube: Right now, someone somewhere is watching a YouTube video. That’s how well-liked it is! It’s a marketer’s dream since it allows them to connect with customers in a way that gives both information and fun. This could be the platform for you if you’re a company that makes a lot of videos, especially how-to or tutorial videos.
Pinterest: It’s all about social discovery on Pinterest. It’s a location where people can be inspired by photos and videos. Its millions of pins range from home décor to recipes, and it’s fantastic for content curation, similar to a social mood board.
What are the advantages of putting together a social media strategy?
You may have had a successful social media campaign or received a lot of positive feedback on your material. That one-time success is possible. Consistency, on the other hand, is the most difficult aspect of social media marketing. Do you know why that campaign or post was successful? Is it simple to duplicate?
It may be intimidating to consider developing a social media strategy, but it will provide your company with numerous practical benefits, such as:
- A plan for all your social media endeavors
- Raising brand awareness
- Provide social customer service and assistance.
- Targeting across audiences should be improved.
- Increase and direct website traffic
- Customize content
- Increase the number of high-quality leads
- Create chances for social media influencers
- Share your one-of-a-kind content that has the potential to go viral (remember the ALS ice bucket challenge?)
- Make social commerce and shoppable posts available
- Analyze and measure data