Fall into Success: Email Marketing Tips for the Autumn Season
As the leaves change and the air turns crisper, it’s time for businesses to embrace the fall season and harness its marketing potential. Fall is a season filled with exciting events and opportunities to connect with your audience. With major holidays like Black Friday on the horizon, your email marketing strategy for the fall months […]
Why Email Tracking is Here to Stay in 2023 | Waves
Although email marketing may seem outdated in today’s digital marketing environment, it remains an important marketing channel. The consistency, command, and low cost of email marketing have kept it at the forefront of marketing methods. Email marketing is an owned media channel, which means that the marketer has more say over the message and the […]
Mastering the Art of Email Newsletters: Building Lasting Relationships
In the current digital age, where communication has taken center stage, email newsletters have emerged as a powerful tool for businesses to connect with their audiences. These newsletters serve as a direct and personalized means of communication, enabling businesses to deliver valuable content, products and services updates, promotions, events, and other information tailored to a […]
10 Ways to Completely Revamp Your Email Marketing | Waves
In the digital age, email marketing continues to be a powerful tool for businesses to engage with their audiences and drive conversions. However, with evolving consumer expectations and advancements in technology, it’s crucial for businesses to revamp their email marketing strategies to stay relevant and maximize results. In this article, we will explore the definition […]
6 Reasons Email Tracking Is Just Too Hard To Stop
Businesses can make well-considered business decisions based on the data they receive from email tracking. Email tracking tools facilitate this by collecting information about open rates, when emails are accessed, and where they are accessed. They also help with the click-throughs on links as well as attachments. With precise data, any business can fine-tune its […]
How to Use Waves to Transform your Email Marketing
How to Use Waves to Transform your Email Marketing The approximate number of email users in 2021 exceeds 4 billion, which is more than half of the entire population on the planet – and it is set to grow to 4.6 billion users by 2025! Imagine how your business could grow if you incorporated the […]
10 Tips on Making Mobile-Friendly Responsive Emails
It’s official: Online users prefer checking their emails on their smartphone rather than on desktops, laptops, or other digital devices. At least four billion people use email around the world in 2021. Half of global web traffic in 2021 is attributed to mobile usage – around 54.4%, according to Statista. Global Stats revealed that 54.86% […]
What Will Email Marketing Be Like in 100 Years?
What does the next century have in store for email marketing? Here, five email marketing experts share their epic insights on how our favorite form of communication look will like in 100 years. Insight #1: Email marketing will be the workhorse and driving force behind content. “Email marketing was ignored, under-resourced, and declared uncool (and even dead) during the rise of social media,” according to Chad White, Research Director at Litmus. He […]
The Advanced Guide to Email Marketing
Email marketing is the digital marketing strategy of sending promotional messages to prospects and customers. This refers to email newsletters, lead nurturing emails, transactional emails, sponsorships, and event announcements. Email marketing ROI, according to an eMarketer study, is 122%. That is significantly higher ROI than many other marketing channels like Facebook or Twitter. Consider the following statistics about the value and impact of email: The average email subscriber is worth almost $50. The number […]
What The Best Email Marketing Pros Do (and You Should Too)
Email marketing is only going to get stronger in 2021 and beyond. PPC (pay-per-click) and other paid ads are being unexpectedly banned, social media accounts are being suddenly disabled, and rising ad costs makes it difficult for SMEs (Small and Medium Enterprises) to remain competitive. This will make email lists worth their price in gold […]
