10 Reasons Email Marketing Matters in 2022
“Email is not popular anymore” Who says so? With almost half of the world’s population using email to this day, email is still very popular. In business, school, or in personal matters, email is an essential part of digital communication. Whether you submit a file, write a message, or forward a story — email is a part […]
Email Marketing Conversion Rates: What You Should Know
Email marketing conversion rate refers to the percentage of subscribers who complete the desired action or conversion goal. In many instances, this pertains to whether or not they have bought a product and/or paid for a service (purchase-related). The conversion rate is the metric that helps to evaluate the efficiency and gauge the impact of a particular email campaign. What is a good email marketing conversion rate? […]
7 Best Practices for Using Images in Email Marketing
Email marketing is an amazing way for businesses of any size to communicate with existing audience and reach out to new prospects. The hardest part is getting subscribers to actually read the emails. So, how do you do that? With visuals! Here are the 7 best practices to using images in email to achieve your marketing goals. 1. Use stock images wisely. When combined with a mixture of other types […]
Improve Email Engagement: 7 Ways to Keep Subscribers Interested In Communication With Your Brand
Email engagement is a measure of readers’ response and interaction with emails. Creating emails that recipients are looking forward to receiving and reading can be a challenging task. Let’s look at seven ways to keep subscribers interested in communication with your brand. 1. Create subject lines that generate high open rates Your subject line determines if subscribers will pay attention to your email or leave it unopened in their inbox. At […]
Key Benefits of Email Marketing Done Right
Email marketing done right can do wonders to any digital marketing strategy. If you’re starting from scratch but ready to commit, it’s crucial to grasp the basics so you can reach your target audience and keep their interest. Email marketing as a way to communicate directly with your target audience can achieve several different goals: […]
