5 Reasons to Use Riptide
It’s happened to all of us: we try to send an email and expect a response or an action – but nothing happens. After a few days, and sometimes, weeks or months on end, you wonder: Did the intended recipients receive it or not? Is it in their spam folder? Did they open my attachments, […]
What is Smart Marketing and Why Do You Need It?
Effective SMART goals can help marketing teams better understand their goals, find areas for improvement, and create successful advertising campaigns. By setting SMART goals for your marketing, you may be able to increase your overall revenue and build better customer relationships. This strategy should be used to figure out if it’s the best way for […]
Everything You Need to Know About TikiBar
“I love waiting in long queues”, says no one ever. Witnessing potential clients eagerly hanging around to pay for a product or service could indicate that your brand is in high demand. You’ll have more appointments, resulting in increased sales and earnings. Long lines, on the other hand, might be aggravating for customers. It could […]
How to Use Waves to Transform your Email Marketing
How to Use Waves to Transform your Email Marketing The approximate number of email users in 2021 exceeds 4 billion, which is more than half of the entire population on the planet – and it is set to grow to 4.6 billion users by 2025! Imagine how your business could grow if you incorporated the […]
How to Personalize Content for Digital Marketing
Content personalization is the process of customizing various forms of content to specific target audiences based on the information you have about them. Accessible data like location, search queries, purchase history, site visits, or ads clicked on is compared to a set of variables you’ve set up. These include gender, age, the device used, date […]
Data-Driven Marketing Best Practices
In the world of Digital Marketing, data-driven marketing has emerged as one of the most important strategies that help marketers reach their desired audience and effectively deliver their message. Data-driven marketing refers to the approach of using customer data to optimize all marketing initiatives, creative assets, and brand communications. The goal is to enhance the […]
How to Create Mobile-Friendly Content
Boost your mobile content ROI by creating mobile-friendly content that engages and converts customers. 1. Keep it simple Simplicity is the key to a mobile-friendly content. Viewers and prospects must be able to get the information they need at first glance. Not every image displayed on a desktop must be seen on a mobile device, and not […]
10 Digital Marketing Trends to Watch Out for in 2022
Digital marketing becomes increasingly sophisticated with each passing year. Marketers have to focus on fundamentals like SEO, branding, PPC, and UX; on top of that, they have to juggle content, personalization, and automation as well as emerging social platforms and evolving regulations. As we look ahead to the new year, it is vital to understand […]
10 Tips on Making Mobile-Friendly Responsive Emails
It’s official: Online users prefer checking their emails on their smartphone rather than on desktops, laptops, or other digital devices. At least four billion people use email around the world in 2021. Half of global web traffic in 2021 is attributed to mobile usage – around 54.4%, according to Statista. Global Stats revealed that 54.86% […]
Why Data-Driven Marketing Is Crucial In The Economy
Data-driven marketing is the approach of optimizing brand communications based on acquired data through customer interactions and third parties. Data-driven marketers use customer data to predict their motivations, preferences, and future behaviors. Such insight helps develop personalized marketing strategies for the highest possible return on investment (ROI). While taking a data-driven approach to marketing was […]
