SwaysEast Suite: A Year-End Review and Future Plans
As we’ve wrapped up 2023, it’s the perfect time to reflect on the journey we’ve had with the SwaysEast Suite – the ultimate marketing toolkit that’s been your trusty sidekick throughout the year. Let’s take a moment to dive into a year-end review and share some exciting plans for the future. Why Choose SwaysEast? All-In-One […]
Marketing Automation: Starting the Year Strong
When it came to marketing automation, 2023 was outstanding. The category has grown tremendously in the past two years alone. The marketing automation sector saw a 22% increase in sales to $5.86 billion from 2021 to 2023. By 2030, this amount is projected to more than quadruple, reaching over $13.7 billion. Is there a force […]
Why Content Strategy Is Important
What ‘Content’ Means Content according to actionable marketer Heidi Cohen is: “High quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously, content can be expressed using a variety of formats including text, images, video, audio, and/or presentations.” Social Triggers […]
