Data-Driven Marketing Best Practices
In the world of Digital Marketing, data-driven marketing has emerged as one of the most important strategies that help marketers reach their desired audience and effectively deliver their message. Data-driven marketing refers to the approach of using customer data to optimize all marketing initiatives, creative assets, and brand communications. The goal is to enhance the […]
10 Digital Marketing Trends to Watch Out for in 2022
Digital marketing becomes increasingly sophisticated with each passing year. Marketers have to focus on fundamentals like SEO, branding, PPC, and UX; on top of that, they have to juggle content, personalization, and automation as well as emerging social platforms and evolving regulations. As we look ahead to the new year, it is vital to understand […]
Why Data-Driven Marketing Is Crucial In The Economy
Data-driven marketing is the approach of optimizing brand communications based on acquired data through customer interactions and third parties. Data-driven marketers use customer data to predict their motivations, preferences, and future behaviors. Such insight helps develop personalized marketing strategies for the highest possible return on investment (ROI). While taking a data-driven approach to marketing was […]
Email Marketing Strategy: 10 Best Practices to Improve Campaign Performance
Want to achieve extraordinary results through email marketing? Here are 10 best practices to consider for your next email marketing strategy. 1. Customize email content. One-size-fits-all email marketing campaigns won’t do much to keeping customers interested, engaged, or loyal to your brand. According to DMA, 75% of email revenue comes from personalized content. An eMarketer study also […]
Email Marketing Competitive Analysis: Gaining Insight from Competitor’s Email Campaigns
Friendly competition in the business world can be a good thing. Fresh and innovative ideas push organizations to strive to be their absolute best. The goal is to establish your own marketing sweet spot, not fall behind the competition, and remain on top of your marketing strategies. Email marketing analysis of your competitors’ campaigns, in […]
Top 5 Email Marketing Mistakes
Email marketing is still the most effective business communication channel to your target audience. But with almost 300 billion emails sent and received daily worldwide, your email content must stand out in order to illicit the engagement response you’re expecting. There’s a smarter way to do email marketing. Here are the top five mistakes email marketing mistakes to avoid. Using bad sender info “I look […]
Email Tracking: What You Need to Know
Email tracking provides the sender with visibility into who opened the email they sent when it was opened – a few even go so far as to tell the sender where the email was opened. Email tracking is a basic but effective sales and engagement monitoring tool that marketing professionals and salespeople leverage to evaluate the quality and efficiency of email marketing campaigns and lead engagement. How does […]
Digital Use Around the World
A world without the Internet, by now, is unimaginable. The World Wide Web is considered a core pillar for getting information, connecting people, and doing businesses in this digital age. Let’s take a look at some of the most important headlines in terms of global Internet usage today. Snapshot of Digital Use around the World […]
SwaysEast – Smarter Digital Marketing Solutions
SwaysEast Press Release ——————– September 8, 2020 FOR IMMEDIATE RELEASE Hong Kong, Hong Kong ——————– https://swayseast.wpengine.com/ Media Contact Name: Aaron Jackson Email: marketing@swayseast.com ——————– SwaysEast – A comprehensive suite of smart marketing solutions – Cabana, Riptide, & Tiki Bar – providing content creation, scheduling, distribution, lead management, and analytics in one data-driven and easy-to-use digital platform. Digital marketing can be overwhelming and expensive, but your marketing tool doesn’t need to be. Introducing SwaysEast, the smart […]
